The Hindu Business Line : Thursday, August 28, 2003

Selling to the young
With 45 per cent of the Indian population below the age of 19, there is a huge opportunity for companies to catch it young and make it stay as it gets older. But how many companies are actually going beyond funky ad campaigns and one-off promotions ? More

Educational enterprise
Brands hit upon scholarships as a tool to build loyalty among consumers. More

The when and where of consumption
Analysing when and where people use a product or a service can throw up new marketing opportunities. Exploit location and occasion to the hilt. More

RURAL MARKETING

The rural conundrum
Tempting market, big opportunity, large masses to be tapped. Yet success in rural India has eluded several corporates. Can India Inc really make it big in rural markets? CII's recent Summit had experts introspect on the subject. More

ADVERTISING

Curry globalisation?
India may be part of the Asia Pacific but that doesn't mean advertising here should conform to preconceived notions of `globalness'. More

BRANDS

Freedom as a brand
Corporate India should not ignore the potential of building the made-in-India brand. More

BOOKS

Forget the four Ps
MARKET research is dead. Thus begins, with a shock, the first chapter of Gonzo Marketing by Christopher Locke, a book about winning through worst practices. `Irreverent, penetrating, profoundly simple, and on-the-money', is how the blurb ... More

CARTOON

Hardsell
More

NEW PRODUCTS & SERVICES

Health food
BAGRRY'S INDIA has launched High Fibre White Oats. It is supposed to be made from oat grain and is enriched with oat bran to increase its soluble fibre content. These oats can be used in porridge, soups, cookies, cakes, biscuits and puddings. It ... More

Hair care
SCHWARZKOPF PROFESSIONAL has launched BC for Men, which is available in a range of five products, which include shampoos and hair treatment products formulated for hair and scalp problems. This range is meant to treat various hair problems such ... More

Realistic sound
TOSHIBA CORPORATION has launched two new television models in India, which have its new sound technology, `Realism in Sound'. The new sound technology is supposed to be capable of recreating the most real and unique sound. These televisions are ... More

Chill out
ONKYO has launched Stress Buster, a home theatre system which is priced at Rs 38,500. With this launch, Onkyo, which till date was catering only to the high-end market, will foray into the middle-income group's drawing rooms as well. The system ... More

All coffee
ELLE 18, in association with Barista, has launched a range of lip smoothers and nail enamels called the Coffee Collection. The products are packaged in a coffee mug. The names of the six new shades of lip smoothers and nail enamels are based on ... More

Adult diapers
DRUG REMEDIES (AGENCIES) has launched diapers for adults under the brand name Abri-form. The product is meant for the bedridden and mentally ill patients who are totally dependent on others. Abri-form is available in various sizes, and is priced ... More

Feel fresh
AMWAY INDIA has launched Persona Soap, which claims to be the country's first moisturising soap with a deodorant. The product is supposed to contain coconut derivatives that moisturise the skin, while triclosan and veilex are meant to control ... More

Oil-ternative
RUCHI SOYA INDUSTRIES has launched Ruchi No. 1 Vanaspati Ghee. The vanaspati is available in pouches of 100 ml, 200 ml, 500 ml and one litre, priced between Rs 6 and Rs 48. It is also available in five litre packs priced at Rs 300 and in 1.5 ... More