Brand Quest      (December 30, 1999)

To get answer, point at the ANSWER icon

I. Colour World

1. Which was the first paint factory to be set up in India, as early as 1902 near Calcutta ( a famous brand, slightly on the wane now!)?
   
   

2. Which brand/sub-brand of paints was endorsed by Mansur Ali Khan Pataudi?
   
   

3. Which companies own the following famous sub-brands in the paint industry : (a) Luxol Silk (b) Dulux (c) Instacolour
   
   

4. Gattu is a famous icon in the paint industry in India. There is another famous icon in the industry, a tiger used by a major brand. Name the mascot and the brand.
   
   

5. Jenson & Nicholson has been using a very famous ad slogan for more than a couple of decades. What is this famous slogan (which you should really recollect whenever you see Jenson & Nicholson!)?
   
   

II. Baseline Play

A famous retailer once said that the three key reasons for the success of a retail outlet were: ``Location, location, location.'' Very true, but, ultimately it is the merchandise and the company itself which would make customers come back. Match the following retail brands and their baselines.(1 pt each)

1. `Where India shops for value'                        a. Crossroads
2. `Feel the experience. While you shop'                b. Akbarallys
3. `The in place to drop in'                            c. Pantaloons
4. `A fine balance between style and price'             d. Shoppers' Stop
5. `We've got it all'                                   e. Westside




III. COPY TEST

Following are words picked out of the body copy of a print ad, voice-over of a TVC or simply a baseline for the brand . Identify the brand. (3 pts each)
1. `13 rock albums. 7 operas. 52 ghazals. 16 instrumentals. 5 waltzes. 1 battery.'
   
   
   

2. `Too sexy for your wrist'
   
   
   

3. `Yeh araam ka mamla hai. Appun ka choice ka mamla hai'
   
   
   

4. `Car care beyond compare'
   
   
   

5. `Celebrating one year of freedom from the small car'
   
   
   

IV. TAKE YOUR PICK

Select the right answer. (2 pts each)

1. 1999 was again a year when a businessman was chosen by Time magazine as the `Man of the Year'. Name him.
   1. Bill Gates
   2. Michael Dell
   3. Jeff Bezos
   4. Richard Branson
   
   
   

2. Which brand is the official sponsor of the Indian Cricket team, currently touring Australia and whose logo can be found on their apparel?
   1. Kingfisher
   2. Wills Sport
   3. Classic
   4. Royal Challenge
   
   
   

3. What new phrase has entered marketing jargon through the popular new book of the same name by Seth Godin?
   1. The One to One Enterprise
   2. Maximarketing
   3. Permission Marketing
   4. Community Marketing
   
   
   

4. In the wake of the millennium, there is a sudden rush to own the future, at least in communication - if not in product launches. What according to the recent ad is `future copyright' as?
   1. LG
   2. Samsung
   3. BPL
   4. Sony
   
   
   

5. With which brand, would you associate Sunder Vachani, who was responsible for creating a famous Indian brand in consumer electronics, and who died recently?
   1. Salora
   2. Dyanora
   3. Weston
   4. Videocon
   
   
   

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Brand Quest | Business Line | The Hindu |

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