Financial Daily
from THE HINDU group of publications
Thursday, December 02, 1999

Brand Quest | Business Line | The Hindu |

Brand Quest (December 02, 1999)

I. Stop Press

Check out how much you know about the newspaper world. (4 pts each)

Which newspaper recently had a successful launch in Chandigarh, with circulation reaching over 1,00,000 copies within 80 days of the launch?

Answer:
Which current ad for a leading daily has this copy: ``We proudly induct an expert from Central India into the Media Planners' Hall of Fame _ Mr. Dhansukh Bhai. Dhansukh Bhai who?''

Answer:
In which print campaign for a newspaper would you encounter Alyque Padamsee impersonating God with the words: ``I thought only I was allowed miracles.''

Answer:
Which is the world's largest selling daily newspaper, and in approximately what terms does it outsell India's largest selling newspaper?

Answer:
Which leading newspaper advertised with the copy, ``Not just a large newspaper. A large market,'' promoting the region of its dominance along with the newspaper itself?

Answer:

II. Baseline Play

David Ogilvy once said: ``If you think the product is dull, I have news for you: there are no dull products, only dull writers.'' The oil companies have always focussed on corporate campaigns to ensure a good corporate image. Check out how memorable their baselines are. (1 pt each)

1. `The energy to make a difference'            a. Caltex
2. `Energy in action'                           b. Mobil
3. `The symbol of partnership'                  c. Pennzoil
4. `There are no limits'                        d. Texaco
5. `A world of energy'                          e. Chevron

III. Copy Test

Following are words picked out of the body copy of a print ad, voice-over of a TVC or simply a baseline. Identify the brand. (3 pts each)

`Learner... kismat... tension... heritage building'

Answer:
`Business management ke baad basmati management bhi karna padega'

Answer:
`Devil. Saint. Myth. Man'

Answer:
`Picture yourself in the most powerful credit card in the world'

Answer:
`We have 100 answers'

Answer:

IV. Take Your Pick

Select the right answer. (2 pts each)

In which current series of TVCs would you encounter kids with names such as Inzy and Sachin playing cricket with similar sounding voices as their famous namesakes?
1. Vicks Vaporub
2. Smyle Vapour & Rub
3. Onida Colour TV
4. Band-Aid
Answer:
Which famous company was co-founded in 1936 by oil majors Texaco and Chevron in order to expand operations in the Asia- Pacific region?
1. Castrol
2. British Petroleum
3. Caltex
4. Aramco
Answer:
What is the Web page, usually a promotion or an ad, that usually appears briefly before the Web page the user has requested for appears?
1. Pop Cookie
2. Clickstream
3. Jump Banner
4. Interstitial
Answer:
Which famous personality is endorsing the Sundrops brand of casual footwear launched recently by Bata?
1. Aishwarya Rai
2. Rani Mukherjee
3. P.T.Usha
4. Neena Gupta
Answer:
In the recent survey of Top Indian brands by A&M magazine, which brand topped the financial sector?
1. ICICI
2. Citibank
3. State Bank of India
4. LIC
Answer:

Brand Quest | Business Line | The Hindu |