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Brand Quest      (May 19, 2005)

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I.

  1. Hoshiro Mitsunaga, in 1901, established two companies ... Telegraphic Service Co and Japan Advertising. The latter merged with a new avatar of Telegraphic Service Communication (called Japan Telegraphic Communication) in 1907. How is the company called today?



  2. GMR: Grandhi ... Rao. Fill up the blank.



  3. Identify this person from the following three clues: i) 'Phone'! That's the word his surname rhymes with. ii) His parents are Lebanese, he was born in Brazil and educated in France. iii) He has written the book Shift.



  4. Apart from using the corporate name as a brand, this company sells products under names such as Consul, Amigo, Frupac and Pacific Gold. Which is the company?



  5. Cricket Australia Chairman Bob Merriman recently described two people as the most influential persons in Australian cricket in the last 100 years. One was Sir Don Bradman. Who was the other?



  6. What is unique about a washing machine called 'Your Turn'?



  7. Born in Austria and settled in the US, this management guru said the following in his book Innovation and Entrepreneurship: "'The entrepreneur,' said the French economist J. B. Say around 1800, 'shifts economic resources out of an area of lower a nd into an area of higher productivity and greater yield.' But Say's definition does not tell us who this 'entrepreneur' is. And since Say coined the term almost two hundred years ago, there has been total confusion over the definitions of 'entrepreneur' and 'entrepreneurship.'" Whose book?




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