Brand Quest      (April 14, 2005)

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I.

1. In 1863, some New York businessmen, pooling in their resources, started the National Union Life and Limb Insurance Company, whose business was to insure Civil War soldiers and sailors against disabilities caused during the war. In 1868, after several r evamps, the company, in its new avatar, chose to sell "ordinary insurance to the middle class." A new name was also chosen, inspired by its success in the New York City area. How is it known now?
   
   
   

2. This company's leadership development initiartive is called 'Wheel,' whose last four letters stand for Holistic Excellence Enhancement Lever. Which company?
   
   
   

3. The French Minister for Culture and Communication Renaud Donnedieu de Vabres wrote this in Le Monde: "I do not believe that the only access key to our culture is automatic ranking by popularity." What was he referring to?
   
   
   

4. Diligent Media Corporation is a joint ven-ture between which two companies?
   
   
   

5. This group has announced that it will begin to sell its 'Complete' brand of cigarettes, made by Skookum Creek Tobacco, at a fraction of the cost of mainstream brands. Who will sell this brand, and how will it be able to sell cheap?
   
   
   

6. Who owns the following brands: Cheerios,Chex, Knack & Back, Lucky Charms, Progresso, Jus-Rol, Gold Medal, Pop Secret and Bisquick?
   
   
   

7. Amazon's search engine A9 has a facility called 'Block View.' What is its use?