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Brand Quest      (March 31, 2005)

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I.

  1. Sir Jack Cohen used his gratuity from his army service in World War I to fund a grocery business. The brand name of his firm first appeared on tea packets that he sold; the first part of the brand name was based on the initials of Stockwell, a partner in the firm of tea suppliers. Which company are we referring to?



  2. U2's lead singer Bono has, along with his wife Ali Hewson and designer Rogan, launched a fashion brand. What is it called, and why such a name?



  3. "Give people a taste of Old Crow and tell them it's Old Crow. Then give them another taste of Old Crow, but tell them it is Jack Daniel's. Ask them which they prefer. They'll think the two drinks are quite different. They are tasting images." Whose quo te?



  4. In 1847, the & Halske Telegraph Construction Company was founded in Berlin. Fill up the blank.



  5. States in Australia have agreed to abolish the BAD tax by July 1 this year. What's the significance of the tax?



  6. No. 5 is Alwaleed Bin Talal Alsaud; No. 4 is Carlos Slim Helu. Who is No. 3?



  7. The following is Jack Welch's 70:70:70 rule: Seventy per cent of the company's work should be outsourced; seventy per cent of the outsourced work should be offshored ... What's the final part of the rule?




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