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Brand Quest      (March 24, 2005)

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I.

  1. Henry, a German immigrant, started a general store in Montgomery in 1844. His brothers, Emanuel and Mayer, joined him in his business six years later. They accepted cotton from farmers to settle their accounts, and traded that for cash or merchandise. Their business focus eventually changed. The post-civil war period saw the expansion of railroads, which helped them increase their service offerings. Which company are we referring to?



  2. The abbreviation VLCC refers both to a beauty and slimming centre, as well as a shipping term. What is the expansion in both the cases?



  3. "We had a friendly deal here, and there was absolutely no reason not to have the cards on the table. I called one person Jim trusted and I trusted, Rajat Gupta, the head of McKinsey." What's being described here, and whose words?



  4. Golfer Jeev Milkha Singh, hockey star Gagan Ajit Singh and badminton player Aparna Popat will be part of a promotional campaign 'Real life, real heroes,' which is aimed at creating global awareness about what? (Clue: It's an initiative of the Governmen t of India.)



  5. A celebrity, in a way, has helped the economy of a town called Alderson, West Virginia, for the last five months or so. For instance, Betty, who is one of the over 1,000 people who live here, is reported to have sold more than 1,300 T-shirts with the s logan, 'West Virginia Living, It's a Good Thing.' Who's this and how did the celebrity help?



  6. Just complete the name: Meleveetil ...



  7. What in venture capitalists' jargon is a 'valley of death'?




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