THE HINDU BUSINESS LINE
Financial Daily
from THE HINDU group of publications


Brand Quest | Business Line | The Hindu |

Brand Quest      (February 03, 2005)

To get answer, point at the ANSWER icon

I.

This week's theme: the business of sports and games.

  1. It wasn't the first time the No. 9 batsman was using this brand in a Test match. It was, in fact, the second time! But it came under close scrutiny from rivals England during a Test match at Perth in December 1979. The batsman would later recount in hi s autobiography Menace that he was merely marketing the product. The No. 9 batsman was the business partner of Graham Monoghan, who is said to have developed the product for recreation use. Which product or brand are we talking about?



  2. In 1999-2000, Kristin appeared with her husband in an ad for Bristol-Myers-Squibb, a company that among others produces chemotherapy drugs. Can you name him? (The brands Discovery Channel, Nike, Subaru and AMD could give you a clue!)



  3. This sportsman recently scrapped his initial plans to invest in Beate Uhse, a firm that sells erotic products, as he said rude jokes on German television were damaging his reputation. Who's he?



  4. With the formation of Golden Boy Promotions, this six-time world champion claims to be the first Hispanic to own a national boxing promotional firm. In fact, his surprise Gold at the Barcelona Olympics earned him the nickname 'Golden Boy.' Who's this b oxer?



  5. It was first produced on a piece of oilcloth. Charles B. Darrow, who created it, took it to the company founded by brothers George and Charles but the officials there rejected it, saying there were 52 design errors. Later, however, the company bought t he rights. What is 'it'?



  6. Easy! What does the company formed by the merger of British Steel and Koninklijke Hoogovens conduct every year at Wijk aan Zee?



  7. In 1968, this sportsman informed Mark McCormack that he desires to "turn over the business portion to a qualified manager, and be free to concentrate on remaining the top money winner," which led to him being IMG's first tennis client. Can you name him ?




Brand Quest | Business Line | The Hindu |
Copyright © 2005 Business Line.

Republication or redissemination of the contents of this screen are expressly prohibited without the written consent of Business Line.