Brand Quest      (January 13, 2005)

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I.

1. In 1901, John Francis Queeny formed a company and named it after his wife's maiden name. This company, whose first product was saccharine, got renamed in 2000 and was acquired by another company. However, its agricultural division became a separate ent ity, bearing the name of the original company. What's the company?
   
   
   

2. Japanese company Trane sells a product called Hizamakura these days for 9,429 yen a piece. What's it?
   
   
   

3. A subsidiary of Biocon, it is a chemicalsynthesis-driven custom research company. Which is it?
   
   
   

4. Sitter! Who comes first in Forbes' recent list of 40 richest Indians?
   
   
   

5. In 1946, William Rosenberg started a company to deliver meals and coffee-break snacks to customers in the outskirts of Boston. He named it Industrial Luncheon Services. A couple of years later he founded the 'Open Kettle,' a name he changed to what in 1950?
   
   
   

6. Fill up the blank. "The --- Company is an alliance between DuPont and Bunge Ltd to bring more great tasting nutritious foods to the marketplace."
   
   
   

7. Bryan Burrough and John Helyar's book Barbarians at the Gate is about the 'The Fall of ...'?