Brand Quest      (December 30, 2004)

I.

1. On your right is Richard Branson. The tallest of the three in the picture left is Burt Rutan, who runs a company called Scaled Composites. What connects these pictures to retailer www.rocketboosters.org and Mojave, an organisation?

2. To the left is a pathbreaking retailer. The one middle heads a group whose flagship company is into textiles. What connects the companies that these personalities head, and add Welspun India to it, to the organisation that the person on your right h eads? Straight one, isn't it!

   

3. Lava, Greendale Tea and Jeevan Sathi. Add the picture of the athlete to this list. Connect!

4. Which word connects the following: a) A Burroughs Wellcome trademark, registered on March 14, 1884. The word took its name for the process of making compressed pharma preparations; b) The nickname of a Sopwith biplane during the First World War; c) Due to the negative connotations of the word, some companies use 'compact.' Now that's a giveaway!

   

5. a) Scientific name: Naja naja; b) The person in the picture (right) is owner of a brand whose story can be described thus: From Bangalore to Bedford; c) General Omar Bradley's achievement in Normandy: Operation —. What's the word?

   

6. a) "We advertised on Berlin Wall just before it was dismantled"; b) 'Labour Isn't Working.' Got it? The person in the picture (left) holds half the answer!

   

7. a) 'A Buzzing insect'; b) 'Puppy teams' in Hong Kong; c) Frederico Fellini's film La Dolce Vita; d) The picture to your right has Nick Hayek Jr of the Swatch Group, actress Mischa Barton and Microsoft's Bill Gates. What's the connection?

8. What connects the soccer and logo pictures to the business founded by John Freame and his partner Thomas Gould in Lombard Street in 1690?

   

9. First it was AT&T Wireless. Cingular next. Now it's Singapore Technologies Telemedia and TM International. What's it about? How is it connected to Motohashi and Tachibana, seen above?

10. Connect the photos. Clue: Think biography.