Brand Quest      (December 16, 2004)

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I.

1. Fuji Heavy Industries’ first President, Kenji Kita, used the Japanese word for 'unit'e as this product's name. It is also the name of a cluster of stars, only six of which are visible to the naked eye, in the Taurus constellation. The cluster, commonly known as Pleiades, also has a Chinese name, Mao. What's the Japanese name?
   
   
   

2. HPCL's "petrol with energy boosters" is branded Power. What's its "diesel with energy boosters" called?
   
   
   

3. This company, founded in 1984 by 11 technicians of the China Academy of sciences with rmb 2 lakh, began as a distributor of foreign brands, such as Hewlett Packard and IBM. It was in the news recently. Why?
   
   
   

4. With a court ruling in their favour recently, Bayerische Landesbank, JP Morgan and Lehman Brothers (collectively known as Speed Investments) are likely to gain greater influence in the functioning of this organisation's board. The banks had challenged a couple of appointments made by Bambino, a family trust that controls the organisation, to the board. Whose family trust is Bambino? And which organisation are we referring to?
   
   
   

5. Easy! This devout Parsi is among the top ten in the latest Forbes' list of 40 richest Indians. An earlier Forbes issue had this to say about him: "According to a family spokesman, ... wouldn't share details of assets with Forbes because 'he doesn't nee d you to tell him he's rich!" Who's he?
   
   
   

6. The merger between Deutsche Aero Lloyd and Junkers Luftverkehr in 1926 resulted in the formation of a company, which was renamed as what in 1933?
   
   
   

7. Which organisation calls itself 'A Global Leader in Multilevel Marketing'?