Brand Quest      (November 25, 2004)

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I.

1. Hasmukhbhai Parekh started his career with the stock broking firm Harkisandass Lukhmidass. He later joined ICICI and was its Chairman till his retirement in 1972. Which organisation did he start in his sixtieth year?
   
   
   

2. In 1926, at the age of 20, Marcel Bleustein started this organisation in Paris. With a belief in the importance of relationship with the consumer, he launched a concept which was then called 'la reclame' (the old French term for advertising) — thi s has subsequently been replaced by the modern word for advertising. Which organisation did he start?
   
   
   

3. Sargam, No. 1, Shakti, Double Diamond and Runglee Rungliot are tea brands owned by which group?
   
   
   

4. You can work this one out! The company was called Simplo-Filler when it was started by Claus Johannes Voss and Christian Lausen, with the help of Wilhelm Dziambor, in 1906. The name was changed in 1910 when the founders drew an analogy between the qual ity of their product and a famous geographical feature. Three years later, the product was introducedwith a white star — with the star representing a snow peaked cap. Which is the brand?
   
   
   

5. GE has sold 60 per cent of its stake in its BPO arm GECIS to two private equity firms recently. Can you name them?
   
   
   

6. Rupert Murdoch's News Corp's primary share listing is moving from Sydney to New York. Its headquarters has moved from Adelaide to which city?
   
   
   

7. Hilux and Vios are brands of which automobile giant?