Brand Quest      (November 18, 2004)

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I.

1. According to Forbes, he "wants to go from cyberspace to outer space." This goal has induced him to start Blue Origin, a Seattle company, which is trying to build low-cost vehicles that could send passengers into space. Can you name him?
   
   
   

2. Guessable! Which bank's set of solutions for wealth management for preferred clients is named after Van Gogh?
   
   
   

3. Visitors to the site www.subservientchicken. com will see a person in a chicken suit standing in a living room. They can type in their request for the chicken in the input box given below, and see whether their request is fulfilled or not. This is a ca se of a viral marketing initiative done by a company, which, at the start, reportedly informed only 20 people about the site. But it claims to have got a whopping 20 million hits. Which is this company?
   
   
   

4. Which retailer's chain of supermarkets is called Extra?
   
   
   

5. This is in the context of the recent US Presidential elections: there are some organisations such as MoveOn and Club for Growth that raised money for political purposes. They are known by the tax code that governs their tax-exempt status. What are they called?
   
   
   

6. This company's sweetener brand is Equal. Which is it?
   
   
   

7. "With utmost respect to human values, we promise to serve our customers with integrity through innovative, value for money solutions, by — —, day after day." Wipro's vision! Which are the missing words?