Brand Quest      (September 30, 2004)

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I.

1. Edizione Holding has equity stakes in Autogrill, which is in the motorway-catering business, Autostrade, an operator of toll motorways, as well as Olimpia, which took over Telecom Italia. It also owns over two-thirds of which clothing company?
   
   
   

2. A sports shoe called PT-03 — PT stands for 'Physical Training' — has been launched by this organisation, in association with UK Gear, a sportswear manufacturer. The brand will compete with the likes of Nike and Adidas. The organisation is lendi ng its name as well its logo, which has crossed swords in the foreground, to the product. Which is it?
   
   
   

3. This GlaxoSmithKline brand, made of "fast-acting effervescent fruit salts," was invented in the 1850s by James Crossley —. It has sales of nearly £30 million, with its major markets being India, Brazil, South Africa and Thailand. Which is it?
   
   
   

4. Singapore Airlines' offshoot Tiger Airways is Singapore's second budget airline. Which is the first?
   
   
   

5. "On December 14, 1992, I had just returned from one of those always well-intentioned but rarely stimulating charity dinners that are part of a New York City CEO's life, including mine as CEO of RJR Nabisco." (An excerpt from a book that describes a com pany's transformation.) Further, it is described how Jim Burke, who headed Johnson & Johnson told the author: "I've heard that you may go back to American Express as CEO, and I don't want you to do that because I may have a much bigger challenge for you. " What was the challenge? Who's the author and which book?
   
   
   

6. Easy! Goody, the smiling tiger, holds what in its right hand?
   
   
   

7. C. S. Petit, A. J. C. Hoskyns-Abrahall, S. H. Turner, —. Who comes next in the order?