Brand Quest      (September 23, 2004)

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I.

1. It started operations in 1988-89 with a unit in Pondicherry manufacturing semi-synthetic penicillin. That was two years after it was founded by P. V. Ramaprasad Reddy and K. Nityananda Reddy. Which is this organisation?
   
   
   

2. Between 1954 and 1962, he hosted the Sunday evening show General Electric Theater. By the time the programme concluded, he is said to have visited 135 research and manufacturing facilities of GE, also meeting 2.5 lakh people during those trips — an exercise that helped him later in life. Who is being referred to here?
   
   
   

3. This advertising services conglomerate was created in 1960 as the holding company of McCann Erickson and Marschalk and Pratt. Can you name it?
   
   
   

4. Charles S. Rolls and Henry Royce came together to form Rolls-Royce. But who is often referred to as the ‘hyphen' in Rolls-Royce for his behind-the-scenes work?
   
   
   

5. Which industrial group owns these companies: Universal Cables, Vindhya Telelinks, Optic Fibre Goa, Hindustan Gums & Chemicals and The Indian Smelting & Refining Co?
   
   
   

6. Citigroup made a series of loan transactions through this special financing vehicle to Parmalat. It was alleged in the courts that the actions of the vehicle made it appear as though Parmalat was in a better position (than it was) financially. The spec ial financing vehicle was, ironically, called Buconero. Why ironically?
   
   
   

7. Which current Rajya Sabha member is the brand ambassador of Bank of Rajasthan?