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Brand Quest      (September 16, 2004)

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  1. The venue: Two Continents Restaurant in Washington. Year: 1974. This economist met the then Chief of Staff to President Gerald Ford, Donald Rumsfeld, and his deputy, Dick Cheney. While discussing Ford's proposal for tax increases, he scribbled somethin g on the cocktail napkin, illustrating the trade-off between tax rates and revenues. Who's he and what did he scribble?

  2. Which country's base line is 'Truly Asia'?

  3. Guessable! "There are two opportunities for us: people who do not want a Harley and those with Harleys," says Stephen Julius, an Anglo-Italian entrepreneur, who has bought the trademarks and intellectual property rights of a struggling heritage brand t hrough Stellican, his London-based private equity firm. Which is this brand?

  4. When Robert — founded it in 1886 in Stuttgart, he called it a 'Workshop for Precision and Electrical Engineering.' How's it known now?

  5. He has been called the 'Ur-guru' of management by Fortune and the 'Uber-guru' by The Economist. He calls himself a 'prince of disorder,' 'champion of bold failures,' 'maestro of zest' and 'professional loudmouth.' Cartoon strip Dilbert de scribed him thus: "As a speaker, he's 'a spitter.'" Who's he?

  6. Six employees of DCM — among them Arjun Malhotra, Subhash Arora, Yogesh Vaidya and D. S. Puri — quit their jobs on the same day to start a company called Microcomp (in 1975) with the aim of generating funds to start another company. Which com pany did they start?

  7. Debswana's produce accounts for over 70 per cent of this country's export earnings and 30 per cent of GDP. The company's a 50:50 joint venture between ...?

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