Brand Quest      (June 10, 2004)

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I.

1. This famous technology company's new product name was created by Lexicon, a branding consultancy in California. The name has no inherent or etymological meaning but is supposed to connote speed. According to the company, the first letter is pronounced 'zz,' and is the fastest-sounding letter there is in several languages. And Lexicon has tried to balance that speed with a little smoothness with the last three letters. This brand is fighting another one whose name means 'best' in Latin. What's the bran d?
   
   
   

2. Born in Kuretamura (now Nankoku City) in Japan in 1917, Kashio Tadao in his youth gained experience in jobs such as making pots and pans and bicycle generator lamps. In 1946, after being a sub-contractor for a while, he set up his own business. Which i s the company?
   
   
   

3. Easy! The commercial arm of this Government organisation has a name derived from the Hindi word for space. Which is it?
   
   
   

4. What does New York Times columnist Thomas Friedman mean when he refers to his theory 'The Golden Arches Theory of Conflict Prevention'?
   
   
   

5. In 1979, he was injured in a Boston hotel fire. He says he hung from the sill outside his third floor window until firemen rescued him and then underwent 60 hours of surgery. One more interesting fact about him: After divorcing his wife of 56 years in 2002, he married a 40-year-old third grade teacher from New York whom he had met on a blind date. Can you name him?
   
   
   

6. Sitter! Whose forthcoming bike is codenamed K-60?
   
   
   

7. It was allowed to be sold without a prescription, as three of its ingredients including the sweetener xylitol were deemed to have therapeutic benefits. The company reportedly claims the product helps ease sore throats, clear sinuses and settle the stom ach. Which is this product, and who permitted it to be sold without prescription?