Brand Quest      (June 03, 2004)

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I.

1. Also called spoofing, this term has been coined by hackers who imitate legitimate companies to lure people to share passwords or other sensitive information such as credit card numbers. (In a recent case, a person was arrested on the charge of send ing out officiallooking e-mail notices warning America Online and Paypal users to update their accounts to avoid cancellation. Those who clicked on the link in the message were directed to a Web site set up by the person that asked for sensitive informat ion.) An FBI spokesman said it has no connection to a band with a similar name. Its name is derived from a word which indicates search. What's the term?
   
   
   

2. What 'connects' a BMW range which, according to the company, "is a unique fusion of power, elegance and utility that pushes the boundaries of sports driving pleasure," and what in monetary terms is called broad money?
   
   
   

3. Which beverage company has its origins in an organisation called Unadulterated Food Corporation, formed in 1972?
   
   
   

4. The original name for this product was considered bad English, and its name was changed to Soundabout for the US, Freestyle for the Swedish market and Stowaway for Britain. But indifferent sales made the company to revert to the original name in these markets. What's it?
   
   
   

5. Easy! This ex-Ranji cricketer became a tea taster, and eventually chose a career in advertising. Who?
   
   
   

6. BGI's Michael Larson manages $44 billion, an amount that a mutual fund with lakhs of investors would get to handle. What's his claim to fame?
   
   
   

7. Wi in WiMAX stands for Worldwide Interoperability. What does MAX stand for?