Brand Quest      (April 29, 2004)

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I.

1. What does Wal-Mart call its warehouse- style format stores?
   
   
   

2. Can you get past this? That's what Nima Namchu and Nitin Berry of Leo Burnett would have visualised while framing this sobriquet, in the lead up to a Reebok campaign involving cricketers in 1996-97. The sobriquet still holds good. What's it?
   
   
   

3. The cornerstone of this company's philosophy is: 'Watch what you want, when you want.' Can you name it?
   
   
   

4. Hong Kong's Genesis, which since 1997 held a record, no longer holds it. What's the record?
   
   
   

5. This product was created by Jim Delligatti, and it also became famous for its jingle 'Twoallbeefpattiesspecialsaucelettucecheesepicklesonionsonasesameseedbun'! Which product?
   
   
   

6. A. W. Phillips is best known for his 1958 paper on the 'Phillips curve,' which showed the inverse relationship between inflation and unemployment. But one of his other major works was the invention of what was also called the 'Phillips Machine.' Develo ped while he was at the London School of Economics, the machine was a hydraulic model of the economy, where water pushed through a series of plastic tanks, gauges, sluices, pulleys and tubes. It was meant to represent money in circulation. Another name f or this machine stood for the words Automatic Computer, Income, Monetary and National, not necessarily in this order. What was it called?
   
   
   

7. Which media baron's book is A Passion to Win?
   
   
   

8. Which fragrance brand is promoted by tennis star Andre Agassi?
   
   
   

9. Attache is the in-flight magazine of which airliner?
   
   
   

10. Yankee Bonds in the US; the UK equivalent is what?