Brand Quest      (December 25, 2003)

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I.

1. Which Daewoo brand is named after the Korean term for "go anywhere"?
   
   
   

2. He was an immigrant but became one of the top corporate executives in America during his time. He knew where the big push to his career came from: "The Titanic disaster brought radio to the front, and also me." Whose quote?
   
   
   

3. 'Life. Research. Hope.' Which Indian pharma company's philosophy is represented by these three words?
   
   
   

4. Guessable! Pakistan's Habib Bank has its headquarters in Karachi. But when it started operations in 1941, its head office was elsewhere. Where was it?
   
   
   

5. "(He) was introduced to satisfy the hordes of interns who wrote to request their own character. (He) is brilliant, but as an intern he is immensely naïve about the cruelties and politics of the business world. His name is a common one in India (but dif ferently pronounced)." Which character?
   
   
   

6. In 1833, Marcus Samuel started a business to cater to natural history enthusiasts. He named his shop after its most popular and lucrative product. Over 40 years later, his son started shipping cased kerosene, which in 1897 become so extensive a busines s that he spun it off into a separate company and named it as —, in order to maintain the link with his father's business. The single term needed to answer this question, though not linked, is also used to refer to a company that has been duly organ ised and is currently in existence but has no business operations. In other words, it's a company that exists only on paper and doesn't operate. Can you name it?
   
   
   

7. This company runs an ayurvedic research institute, named after its founder Pandit Ram Dayal Joshi, in Patna. Apart from its core activity, it also publishes a monthly magazine Sachitra Ayurved. Can you name the company?
   
   
   

8. Rupee: paise; dollar: cents; pound: pence; —; puls