Brand Quest      (November 06, 2003)

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I.

1. This well-known businessman has had over half-a-dozen heart attacks, one of which occurred in 1990 while he was playing polo. His heartbeat stopped for eight minutes before he was revived. Later, he had this to say about the experience: "I've been to t he other side- ...and let me tell you this, there's nothing there." Who's the 'big fella' we are referring to?
   
   
   

2. Who is known for the quote, "The definition of salesmanship is the gentle art of letting the customer have it your way"? (Clue: At the age of 52, he invested his entire savings to acquire exclusive distributorship of a milk shake maker --- a decision t hat changed his life.)
   
   
   

3. Which company's skin care clinics are branded Kaya?
   
   
   

4. Douglas McGregor's 1960 book, The Human Side of Enterprise, examined theories about individual behaviour while at work. In this context, he also formulated two models, which are called what?
   
   
   

5. The merger of two Soviet- era companies Yuganskneftegas and Kuibyshevnefteorgsintez resulted in the establishment of which oil biggie? (Hint: Think Mikhail Khodorkovsky)
   
   
   

6. He belongs to the family that runs the Mumbai-based Akbarally chain of departmental stores. In the sixties, his family bought a pharma company called Worli Chemicals, which he took charge of when he returned from the US. The pharma company was renamed with a German word, which sounds similar to its English meaning. Can you name him and the company?
   
   
   

7. Which Nobel prize winner's book is The Roaring Nineties?
   
   
   

8. Which name 'connects' the illustrious successor of the not-so-famous fictional character Meadows and the Web-based company founded by Garrett Gruener and David Warthen in 1996?
   
   
   

9. Recently, which toothpaste seller was restrained by the Delhi High Court from using Colgate's red and white colour combination on its packaging of its toothpowder?
   
   
   

10. Australian cricket captain Ricky Ponting is the brand ambassador for which cricket portal?