Brand Quest      (October 02, 2003)

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I.

1. The brains behind this tractor model, developed in the late Sixties, gave it a name that signifies 'something Indian', which is easily pronounceable and symbolises power and grace. Can you name the brand?
   
   
   

2. This now-defunct brokerage firm had the ad line 'Life means more'. Which's it?
   
   
   

3. The second-largest mutual fund group in the US is named after a word that refers to something/someone 'occupying the foremost position'. Can you name the word/company?
   
   
   

4. Adam Smith, the economist, believed in the ability of the markets to allocate the factors of production most efficiently. He used a two-word term to describe this (and attributed growth to it), which is…?
   
   
   

5. Which company's first motorcycle was the two-stroke D-Type Dream, developed in 1949?
   
   
   

6. The following quote by this management thinker could give a clue about his most famous work: "It is quite true that man lives by bread alone, when there is no bread. But what happens to man's desires when there is plenty of bread and when his belly is chronically filled?" Now, can you identify him?
   
   
   

7. This technology, developed by Moscow Institute for Steel and Alloys, helps in the extraction of iron from iron-bearing wastes from mines. A proposed National Mineral Development Corporation's steel plant in Chhattisgarh will be based on this technology ? What's the technology called?
   
   
   

8. A recent Reuters story suggested, in a lighter vein, that if General Electric were to make a movie on its unit's (NBC's) planned merger with Vivendi Universal Entertainment, the former would call it ... --- symbolic of GE's waste-cutting strategy and Universal's hit movie. Can you name the headline or at least the key words?
   
   
   

9. Heinrich von Pierer is the Chief Executive of which multinational company of German origin?
   
   
   

10. Which public sector behemoth's ad line is 'India Inspired'?
    
    
    

11. What does Freddie Mac mean when it uses the term 'Linking Main Street with Wall Street'?
    
    
    

12. Santoor, Glucovita and Baby Soft are brands of which company?