Brand Quest      (August 28, 2003)

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I.

1. Mitsubishi means 'Three Diamonds' in Japanese. Which company's name means 'Three Stars' in Korean?
   
   
   

2. Which industrial group is the promoter of Esugarindia Ltd, which runs the B2B portal and sugar exchange, esugarindia.com?
   
   
   

3. If GDP grows at 3 per cent per annum, the unemployment rate would remain the same. However, if it exceeds 3 per cent, the unemployment rate would fall by a percentage point that is half of the increase in growth rate. The law also applies to a fall in growth rate below 3 per cent, wherein there would be the opposite effect. Whose law?
   
   
   

4. Easy! These sprung up in Japan after the Meiji Restoration and were ultimately dismantled by Allied Occupation Forces after the World War II. What are we referring to?
   
   
   

5. Agni Media, which has been recently established, will be the publisher for a proposed weekly newspaper that will engage in "crusading and constructive journalism". Which organisation has planned such a venture?
   
   
   

6. 'Telco' (and its expansion Tata Engineering and Locomotive Company) has been replaced by the new name Tata Motors. But what was the company called when it was incorporated in 1945?
   
   
   

7. Which Indian, along with Luigi Zingales, has written the book, Saving Capitalism from the Capitalists?
   
   
   

8. Vectra, Verdant, Vertis and Venture are which company's models?
   
   
   

9. What was "First published in September 1843 to take part in 'a severe contest between intelligence, which presses forward, and an unworthy, timid ignorance obstructing our progress'"?
   
   
   

10. Which Tata brand's base line is 'Spoil yourself'?
    
    
    

11. What was the name of the firm A. C. Ernst (which eventually become part of Ernst & Young) started in 1903 with his brother Theodore?
    
    
    

12. Which Hamdard brand's name means 'Enlightenment of the Soul'?
    
    
    

13. John Freame and his partner Thomas Gould founded this bank in Lombard Street in 1690. James ... married Freame's daughter and became a partner in the bank. The bank gets its name from him, which is...?
    
    
    

14. The Federal National Mortgage Association is commonly known as what?
    
    
    

15. Which advertising and marketing conference, to be held in November in Jaipur, has the theme 'Break the rules'?