Brand Quest      (August 14, 2003)

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I.

1. Latin for 'earth' and Turkish for 'king' together make up the name of this SUV, which means 'King of the Earth'. Can you name it?
   
   
   

2. The company that dominates the sportswear market in China is named after its founder, a gymnast who won three gold medals in the apparatus finals of the 1984 Olympics in Los Angeles. Which's the company?
   
   
   

3. Rana Kapoor, Ashok Kapur and Rabo Bank International are promoting which bank? (Clue: Think positive!)
   
   
   

4. Easy! 1999: Seattle; 2001: Doha: 2003:?
   
   
   

5. Richard M. Kovacevich is the Chairman, President and CEO of this bank. Can you name it?
   
   
   

6. 'Where ideas materialise' is the baseline for which company?
   
   
   

7. The last week of July saw for the first time action from a private equity fund in the disinvestment process. A London-based firm acquired the Punjab Government's nearly 23.5 per cent stake in Punjab Tractors. Can you name the firm?
   
   
   

8. The '70s proved the Phillips Curve wrong. The Phillips Curve had all along showed an inverse relationship between unemployment and inflation, but in that decade the two parameters went together. A specific term emerged from such a phenomenon, which is. ..?
   
   
   

9. Frank Robinson is supposed to have penned this brand's name and used the flowing script that is still employed in this product's ads. Can you name the brand?
   
   
   

10. Which company's motto is 'Food, Health, Hope'?
    
    
    

11. Who said this: "A market is never saturated with a good product, but it is very quickly saturated with a bad one."
    
    
    

12. Zee Television Network's cable subsidiary (multi-system operator) is called...?
    
    
    

13. Italian economist Vilfredo Pareto, who did research on wealth distribution, coined the 80:20 rule. What's it?
    
    
    

14. Which cricketer has recently been signed as brand ambassador for Timex Watches in India and Australia?
    
    
    

15. Named after a popular video game, this corporate strategy is used by companies threatened by a takeover... the potential targets, in turn, attempt to takeover the predator. Can you name the strategy?