Brand Quest      (August 07, 2003)

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I.

1. It was not until 1927 that the name of the broadcaster, BBC, stood for British Broadcasting Corporation. What was it called before?
   
   
   

2. Nick Leeson, the infamous Barings Bank trader, created a bogus error account to hide his losses while trading from Singapore, and named it with a five-digit number that is considered lucky by the Chinese. What's the number?
   
   
   

3. The dictionary meaning of this word is 'to be on both sides of (something)'. In the financial world, though, the term refers to a strategy wherein the investor holds a position in both call and put options with the same strike price. Can you name the term?
   
   
   

4. You can work this out: This company's name is derived from the acronym of one of philosopher Rene Descartes' most famous phrases. What's it?
   
   
   

5. Receiving the Padma Bhushan in 2002, this pioneering industrialist said: "India, my adopted homeland, has a special place in my heart. With the Padma Bhushan, I am happy to realise that I have a place in her heart too." Can you name him? (Clue: It's topical)
   
   
   

6. Can you name the company which was founded in September 1997 as Go-To.com. (It has recently been acquired by another company)?
   
   
   

7. Easy! What name did Mark H. McCormack give the sequel to his book, What They Don't Teach You at Harvard Business School?
   
   
   

8. France has banned the word 'email' from its vocabulary and replaced it with courriel, which is a combination of two words. Can you name them?
   
   
   

9. Which consumer electronics company has the baseline 'Imaginative Sight & Sound'?
   
   
   

10. The book Globalization and its Discontents has been written by the winner of the 2001 Nobel Prize in Economics. Can you name him?
    
    
    

11. He did his B.Tech at IIT, Kharagpur; studied at the University of California at Berkeley for his MS and MBA degrees; was the Director of Cisco Systems and Chief Operating Officer of Airtouch besides holding positions in other organisations. Starting Au gust 1, he has become the CEO of... Can you name the person and the organisation in which he has taken the top post?
    
    
    

12. India's largest listed retail player, Pantaloon India, is promoted by which family?
    
    
    

13. Easy! Which bank was in charge of the issue of the Government's Resurgent India Bonds, which were issued in the aftermath of the Pokhran nuclear explosions?