Brand Quest      (July 31, 2003)

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I.

1. Martha Stewart has been charged with insider trading of ImClone Systems' shares, just before the US Food and Drug Administration (FDA) refused to consider ImClone's application to market a cancer drug. Can you name the drug?
   
   
   

2. Which group's personal hygiene brands include Promise, Super Babool and Meswak?
   
   
   

3. The front-end of this Ford flop, which made its debut in 1957, was compared by critics to an 'Oldsmobile sucking a lemon', a 'horse collar' and a 'toilet seat'. Ironically, there was a great deal of hype surrounding the car's design, which was kept und er wraps by the company before the launch. Can you name the model?
   
   
   

4. “I came to see, in my time at IBM, that culture isn't just one aspect of the game — it is the game. In the end, an organisation is nothing more than the collective capacity of its people to create value.” Louis V. Gerstner Jr's words. Which book?
   
   
   

5. Unani practitioner Hakeem Hafiz Abdul Majeed is said to have established which organisation in Delhi in 1906?
   
   
   

6. Deepak Singhania is the Managing Director of which two-wheeler manufacturing company?
   
   
   

7. Which company, part of the original Dow Jones Industrial Average in 1896, still finds a place in the 30-stock index?
   
   
   

8. Which company vows to provide the following service: “Delivered to the Moon surface in a special capsule will be your certificates, business cards, cremated remains, jewellery, artwork and many other items of choice. The Trailblazer satellite will deli ver commercial and scientific projects and experiments to lunar orbit, as well as conduct lunar exploration and mapping.”
   
   
   

9. The name of this scooter brand is derived from Italian for 'wasp' due to the distinctive buzz of its engine. Can you name the brand?
   
   
   

10. Which bank, established in 1895 in Lahore, uses a Hindi letter as its symbol?
    
    
    

11. Which organisation's base line is: “The world's local bank”?
    
    
    

12. Chapter 11 of the Bankruptcy Code in the US is referred to as 'reorganisation', meaning it's normally used to restructure a business. But another chapter, referred to as 'straight bankruptcy', is used by corporations to liquidate and terminate their bu siness. Which one is that? (Clue: It's below 10!)
    
    
    

13. What is the name of the multicommodity exchange promoted by the National Stock Exchange, ICICI Bank, NABARD and LIC?
    
    
    

14. Bernd Pischetsrieder is the chief executive of a major carmaker in Europe, which is...?
    
    
    

15. “It was sometime in 1954, I think, that the representatives of an advertising agency asked me if I could create a symbol for a paint company. They were not clear about exactly what they wanted, and all that they could say was that the trademark should be dynamic, noticeable, attractive, adaptable, unique, and so on.” This was what cartoonist R.K. Laxman had to say about the mascot he designed for a paint company. Can you name the company and the mascot?