Brand Quest      (July 10, 2003)

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I.

1. This economic tool, which suggests that tax receipts grow larger as tax rates are slashed, is named after an economist who was a member of President Ronald Reagan’s Economic Policy Advisory Board. (During Reagan's presidency, the US federal tax rate de creased by over 40 per cent in eight years, from 70 per cent in 1980). Can you name the economist and also the tool?
   
   
   

2. What did J Sainsbury, the major US and UK food retailer, do to its name in 1971?
   
   
   

3. The offer amounts to "atrociously bad behaviour from a company with a history of atrociously bad behaviour." What is the offer being referred to here and who made this statement (recently)?
   
   
   

4. The name for this company is said to have been randomly picked up from the telephone directory. Which one?
   
   
   

5. Dandi Salt belongs to which group?
   
   
   

6. Which television channel's base line is 'Profit From It'?
   
   
   

7. This SUV is named after a breed of South American wild cats. The company came up with the name during the Tokyo Motor Show of 1978. Which one?
   
   
   

8. The Group of 77 (G-77) consists of how many countries!!!
   
   
   

9. Expand IFFCO.
   
   
   

10. Easy! Taj Television Ltd's 24-hour sports channel is called...?
    
    
    

11. Which American President signed the Chrysler Loan Guarantee Act, which provided $1.5-billion Government support to the automaker?
    
    
    

12. Simple again! It's a French word for a 'slice' but is used to refer to an instalment of loan or credit. What's it?
    
    
    

13. Can you name the Ogilvy & Mather India Chairman, who is set to retire in January next year, after 38 years with the agency?
    
    
    

14. If Kumarmangalam Birla, through his Applause Entertainment, will hold 25 per cent; Hemedra Kothari, via Adiko Investment and HMK Investment, will also have an equal stake; Suhel Seth, Jeetendra Kapoor, Maya Alagh, Vir Sanghvi will have 5 per cent each while Rajan Karanjawala will hold 4 per cent equity, which organisation are we referring to?
    
    
    

15. What does BSA in BSA Cycles stand for?