Brand Quest      (May 29, 2003)

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I. Marketing Quotient

1. Who is credited with the following quote: "I cried because I did not have an office with a door, until I met a man who had no cubicle."
   
   
   

2. United Breweries, which had earlier signed up Australian cricketers Brett Lee and Adam Gilchrist to endorse its flagship brand Kingfisher had to cancel the deal recently. The cancellation came apparently after the Australian Cricket Board raised object ions, as it has a long-term commitment to Australia's leading brewer, which is part of the Foster’s group. Can you name the brewer?
   
   
   

3. Two EDS employees, who were arrested in Iran, were released during a Ross Perot-initiated rescue which coincided with the Iranian revolution, during which the Shah was overthrown. Now, name the Ken Follett thriller that gives an account of the drama th at led to the release of the two.
   
   
   

4. A 600-watt sound system with 21 speakers, aircraft-type reclining seats, double-glazed windows, refrigerator, two cordless telephones and a mobile phone are all present in this car model. Which one?
   
   
   

5. LIBOR: London Interbank Offered Rate; LIBID:?
   
   
   

6. 'Public ka naya transport' is the ad line for which product?
   
   
   

7. Arguing against a sought increase in freight rates by Eastern railroads, Louis Brandeis in 1910 cited a theory in court to impress upon the Government that it should not approve the hike as the railroads could save a substantial amount by greater effic iency. This case brought the theory into limelight. Can you name the theory and its proponent?
   
   
   

8. Simple! Expand BMW.
   
   
   

9. What is the business process management subsidiary of Infosys called?
   
   
   

10. This San Francisco-based construction company has worked on projects including the industrial city Jubail in Saudi Arabia and the channel linking England and France. Can you name it?
    
    
    

11. When this factor is below one, the share is considered less volatile than the market. If this factor is above one, the opposite holds good. What's the factor called?
    
    
    

12. In 1938, a financier, Devkaran Nanji, launched the Devkaran Nanji Bank, which was nationalised in 1969. How do we know this bank today?
    
    
    

13. Cohiba, Montecristo, Romeo y Julieta, Bolivar, Punch, Hoyo de Monterrey, Partagas, Quintero, El Rey Del Mundo, Rafael Gonzalez and Flore De Cano are all brands of what?
    
    
    

14. Britannia Industries is a joint venture between the Wadias and which French group?
    
    
    

15. BPCL: Speed; HPCL: Power; IOC:?