Brand Quest      (May 01, 2003)

To get answer, point at the ANSWER icon

I. Marketing Quotient

1. This US businessman was featured on the cover of the Fortune magazine in 1968, which called him the "fastest, richest Texan". This was when the company's stock, upon being listed, soared to $160 from $16 virtually overnight. Whom are we referrin g to?
   
   
   

2. For the first time in Doordarshan's history, the broadcaster has appointed a professional advertising agency to handle its brand management. Name the agency.
   
   
   

3. This Japanese company kicked off its operations in 1889 by manufacturing playing cards in Kyoto. In 1947, it started a distribution company called Marufuku. In 1959, it began printing playing cards with Walt Disney characters, for children. Name the co mpany.
   
   
   

4. Model T: Ford; Model C:?
   
   
   

5. This company introduced chewing gum in Italy, and its product, Brooklyn the 'bridge-gum', got it immediate success. Name it.
   
   
   

6. What is the name of the outsourcing advisory firm owned by former Infosys executive Phaneesh Murthy?
   
   
   

7. Which company has the ad line: “India to London in 48 hours. Or your money back."
   
   
   

8. It was with International Bestfoods until 2000, when Unilever acquired the former. Now, HLL, Unilever's arm, has decided to sell it to Wipro. Which brand are we referring to?
   
   
   

9. 'Elegance is an attitude' is the campaign of which watchmaker?
   
   
   

10. Which US company has decided to dump its tarnished name and adopt the brand name of its long-distance telephone business?
    
    
    

11. Which company's anti-lice treatment shampoo brand is Mediker?
    
    
    

12. Which former US corporate executive's recently launched book is Power Failure?
    
    
    

13. The insurer, Cholamandalam MS General Insurance Company, is a joint venture between the Murugappa group and which Japanese company?
    
    
    

14. Belgian-born Leo Baekeland created polyoxybenzylmethylenglycolanhydride (whew!) and unveiled it in a meeting of the American Chemical Society's New York chapter in 1909. This invention, which has industrial uses, was billed as the world's first 100 per cent synthetic plastic. How do we know this product better?
    
    
    

15. Under this system of auction, the price of the offering is gradually lowered to determine the actual sale value. The US Treasury sells its Bills using a similar method. Name the system.