Brand Quest      (April 17, 2003)

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I. Marketing Quotient

1. Which word can be prefixed to the following to make brand names of a major group: Express, Atlantic, Holidays, Blue, Trains, Balloon Flights, Cola, Mobile, Publishing, Active, Megastores, .net, Energy, Bride, Cars, Wines, Direct, Cosmetics, Money.com a nd One?
   
   
   

2. MobileFirst is an alliance formed by which Indian cellular players?
   
   
   

3. The name of this telecom company is derived from a combination of the Latin word for certainty and reliability and an English word implying foresight. What's it?
   
   
   

4. Name the private equity fund that has been promoted by the former Standard Chartered CEO, Rana Talwar?
   
   
   

5. This Salomon Brothers' Chairman and CEO was called 'The King of Wall Street' by BusinessWeek in 1987. But, he was forced to resign in 1991 when a company trader was found to have violated Treasury auction rules. Warren Buffett took over Salomon' s reins from him. Who is being referred to here?
   
   
   

6. The Confederation of Indian Industry ( CII ) got its present name in 1992 in keeping with the change in the economic policy framework then. What was the organisation called earlier?
   
   
   

7. This pharmaceutical company's first product (in 1849) was Santonin, which was used to treat intestinal worms. But the bitter taste put off people from consuming it. So, the company came up with the almond toffeeflavoured new Santonin, which was an imme diate success. Name the company.
   
   
   

8. Germany's Bayer and Britain's GlaxoSmithKline are planning to launch a rival to Pfizer's Viagra, which is being called what?
   
   
   

9. The Star group, which until recently had 87.5 per cent stake in Channel V, has now got 100 per cent ownership of the channel. From whom did it acquire the remaining stake?
   
   
   

10. Which industrial group is supposed to have produced India's first iron plough, pump and engine?
    
    
    

11. What is the name of Subhash Ghai's film production company?
    
    
    

12. A single advertisement for this product in a national daily called this "India's only real cruiser" and termed it "Almighty". Name the company and the brand which was thus advertised.
    
    
    

13. Which economist coined the phrase: "There is no such thing as a free lunch."
    
    
    

14. This electronics company derives its name from Japanese for "sunrise". Name the company.
    
    
    

15. According to this exchange, "apples, eggs, butter, rice, silver coins, imported frozen fresh boneless beef, Maine and Long Island potatoes, plywood, dry beans and frozen turkeys have all been traded" during its 130-year history. Name it.