Brand Quest      (April 10, 2003)

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Marketing Quotient

1. ABB Ltd, Europe's largest electrical-engineering company, was created in 1988 by the merger of two companies based out of different countries. Name the companies and the countries.
   
   
   

2. Name the magazine, which recently suspended publication, took its name from the preliminary prospectus that companies send to potential investors.
   
   
   

3. In 1961, MRF made a foray into tyre manufacturing with a technical collaboration with which US-based company?
   
   
   

4. Which US company has decided to partner Vijaya Bank and Punjab National Bank in the life insurance segment?
   
   
   

5. Name the company run by the UK-based cosmetic magnates, Jatania brothers. The brothers are among the richest Asians in Britain.
   
   
   

6. Eli Lilly:Prozac; Glaxo:?
   
   
   

7. Billionaire investor Warren Buffet recently termed these stock market instruments as "financial weapons of mass destruction" and warned that they were potentially dangerous to the economic system. What did he refer to?
   
   
   

8. The name of which pharmaceuticals major is derived from Latin for 'new skills'?
   
   
   

9. This bank owes its origin to Bank Bandung, a regional bank. In 1972, it was acquired by the Siliwangi Foundation, which changed this bank's name to Bank Popelat, and later (in 1989) by Yayasan Kartika Eka Paksi, under which the organisation got its pre sent name, which is...?
   
   
   

10. The first word of this two-worded cricket goods company means 'without parallel" in French. But, the company is better known by its initials. Name it.
    
    
    

11. Which media group has announced that it would be changing its unit of measurement from per column cc to square cm?
    
    
    

12. According to legend, a monk in search of the finest tea, stepped into a tea garden and delighted by the aroma pervading the area, is supposed to have remarked '- -' meaning "this far and no further", which is the name for one of the oldest tea brands.
    
    
    

13. What are FMHGs?
    
    
    

14. Which software entrepreneur's address reads: One Infinite Loop, Cupertino, California?
    
    
    

15. Who said this: "There is nothing so dangerous as the pursuit of a rational investment policy in an irrational world."