Brand Quest      (April 03, 2003)

To get answer, point at the ANSWER icon
Marketing Quotient

1. Tawfik Mathlouthi, a Tunisian living in France, taking advantage of the Anti-American sentiment in parts of Europe, has launched a new product which has gained substantial publicity. Name the brand.
   
   
   

2. Name the title of the famous best-selling book authored by corporate executive Larry Bossidy and Indian-born academician Ram Charan subtitled The Discipline of Getting Things Done.
   
   
   

3. What is the name of the Hindi television news channel launched by Sahara India Parivar?
   
   
   

4. In what category of products do the following group of companies have a market leading position: Symantec, Network Associates, Trend Micro?
   
   
   

5. It is a striking red coloured Italian apertif - and was first concocted in 1860 with a unique blend of aromatic herbs. How do we know this product better?
   
   
   

6. McDonald's has a tie-up in India with an FMCG company for one of its product ranges called McSwirl. What is the product? Name the company it has a tie-up with.
   
   
   

7. Digambar Parsuram Dandekar was the first entrepreneur to manufacture indigenous ink in India in 1931, and launch, soon after a range of stationery items. What is the famous brand name under which this stationery product range has existed for over 75 ye ars?
   
   
   

8. What is the claim to fame of Digboi, a town in Assam, in Indian business history?
   
   
   

9. With what brand would you associate the tagline 'More smiles per hour'?
   
   
   

10. What is the most famous name in the brand portfolio of Aero group, a company famous for footwear and casual apparel?
    
    
    

11. Following the controversy of the CEO of Polaris Software being detained in Indonesia recently, last week sawthe arrest of a CEO (Indian) of a Dutch subsidiary of an Indian software company. Name the company at the centre of this visa controversy.
    
    
    

12. The ill-fated entry of the Tata group in the credit cards market (through Tata Finance) ended recently with the sale of its portfolio. Which company has taken over the business?
    
    
    

13. Who or what is Kahlua and what is its country of origin?
    
    
    

14. How do we today better know the company Northern Electric and Manufacturing Company Ltd, the name under which it was incorporated in 1895, when the company made telephones, wind-up gramophones, and street call boxes for police and fire departments?
    
    
    

15. The increasingly ubiquitous handheld computing devices were pioneered by Palm, and now the market has products from every major computer company. Palm was originally a division of what famous technology company?
    
    
    

16. This report is a compilation of the most creative advertising agencies and networks in the world - and O & M India has appeared in the top 35 agencies in the world for two consecutive years. Name this report which gained prominent coverage recently.
    
    
    

17. What term first coined by American marketing consultant Jerry Welsh is now widely used in relation to competitive assaults on sponsorships?
    
    
    

18. What famous organisation did the daughter of former American President Bill Clinton recently join as an employee?