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Brand Quest      (March 06, 2003)

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I. GENTLEMANS GAME!

Check your knowledge on the business behind cricketers, the World Cup & its sponsors:

  1. In terms of cricket merchandise endorsement, Sachin Tendulkar, Steve Waugh and Brian Lara have the same bat sponsor. Name the brand.



  2. Which Indian retail company has the official licence to sell merchandise, including caps, T-shirts and bats, of the ICC Cricket World Cup?



  3. The entire West Indies team endorsed this brand in 1996 during the World Cup. Subsequently,Sourav Ganguly and Ajay Jadeja were the brand endorsers a couple of years ago. This brand recently signed up Australian cricketers Adam Gilchrist and Brett Lee fo r their ads. Name the brand.



  4. Which of the following companies is not an official sponsor of the World Cup: LG, Hero Honda, MTN, South African Breweries, De Beers, Toyota-South Africa.



  5. In what current TV ad featuring Indian cricketer Virendra Sehwag does the batsman score six runs off the last ball to win the match after reading an inspiring message from his mother on the mobile?



II. BRAND MATCH

Some of the most famous products and service brands of the world are not prominent in India since they have not been launched officially in India. Match some of these brands and the product categories they belong to: 

    1. Peter Stuyvesant       a. Restaurants
2. Captain Morgan         b. Ice cream
3. Ben & Jerry's          c. Sports goods
4. Long John Silver       d. Cigarettes
5. Spalding               e. Liquor



III. COPY TEST

Following are words picked out of the body copy of a print ad, voiceover of a TV commercial, or simply, a baseline for the brand. Can you identify the brand advertised?
  1. "____ Country. Have you moved in yet ?"



  2. 'We cover you. At every step in life'



  3. "It's the Car of the Year. Other cars remained nominees."



  4. "If you stop watching my replays, I can get back to batting."



  5. "Happy Technology to you"



IV. TAKE YOUR PICK

Select the right answer (2 pts each)
  1. Which Bollywood actor appears in the endorsement ads for Yamaha Libero motorcycle and Frito Lay chips?

    • Jackie Shroff
    • Saif Ali Khan
    • Akshay Kumar
    • Shah Rukh Khan



  2. Which company has launched an expensive motorcycle in India under the brand 'Aquila', at an estimated price of over Rs 1.4 lakh, in collaboration with the Korean company Hyosung Motors?

    • LML
    • Bajaj Auto
    • Kinetic Engineering
    • Reva Motors



  3. The costliest purchase online was done by Internet tycoon Mark Cuban in 1999. What was the item of purchase made at a whopping cost ?

    • Gulfstream V Jet
    • Boeing 737
    • Rolls Royce car
    • $ 2-million diamond necklace



  4. Which business group is behind the proposed television news channel named 'Bharat Business Channel' to which the international TV channel BBC has raised objections and moved the High Courts to obtain a restraint?

    • Essar Group
    • Sahara Group
    • Videocon Group
    • Bennett Coleman



  5. Which aircraft company has been ranked by the Guinness Book of World Records as the producer of the largest number of aircraft ever in the world since its inception?

    • Airbus
    • Boeing
    • Cessna
    • Dassault



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