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Brand Quest      (February 13, 2003)

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I. POT POURRI

Check your knowledge on a potpourri of questions on the world of business and brands! (4 pts each)

  1. In terms of premium brands, who or what is Morbidelli?



  2. One of the richest men in the world, he is generally regarded the 'richest bachelor' - and also recognised as such by the Guinness Book of World Records.Among his many passions include yachting - and his company always has a strong representatio n at the America's Cup. Name him.



  3. What do the following acronyms stand for, in relation to Government regulatory bodies (i) FIPB (ii) TRAI



  4. Which Indian business group is the majority shareholder in the Indian venture of the international insurance brand Aviva?



  5. Name the world's largest retail toy chain, which incidentally, has yet to launch a store in India?



II. BRAND MATCH

Some of the most famous products and service brands of the world are not prominent in India since they have not been launched officially in India. Match some of these brands and the product categories they belong to: (1 pt each) 

    1. NTT DoCoMo         a. Steel
2. Legend             b. Supermarket
3. Bethlehem          c. Car
4. William Morrison   d. Computers
5. Proton             e. Telecom



III. COPY TEST

Following are words picked out of the body copy of a print ad, voice-over of a TV commercial, or simply, a baseline for the brand. Can you identify the brand advertised? (3 pts each)
  1. "Kerala now sees cricket as big as a football."



  2. "We don't use cricketers to sell our TVs. Because after all we have DVMC technology."



  3. "Rang gaya hai ____ Indian team ke rang mein. New Refreshing Icy Blue ___"



  4. 'Leadership through listening'



  5. "India's No. 1 private life insurance company. Making the right choice is a lot easier when you have a clear leader."



IV. TAKE YOUR PICK

Select the right answer (2 pts each)
  1. Seven songs have reached the top of the British pop charts after they earlier appeared in TV ads for this famous brand. Name this famous international brand of US origin?

    • Ford
    • Levi's
    • Pepsi
    • Coca Cola



  2. For what brand does the Bollywood actor Jackie Shroff appear in print and TV ads currently?

    • IBP
    • Indian Oil Corporation
    • Kingfisher beer
    • Royal Challenge whiskey



  3. In a trend started by Nokia with its superpremium luxury mobile phones under the brand name 'Vertu' , which brand has launched expensive mobilephones under the brand Xelibri?

    • Sony Ericcson
    • Samsung
    • Siemens
    • Motorola



  4. Which company recently announced record losses for year 2002 of close to $100 billion - the highest ever annual loss for any corporation?

    • General Motors
    • Ford
    • AOL Time Warner
    • United Airlines



  5. Which brand featured a large cast of 2,000 babies in its famous 1999 British TV commercial produced by Tony Kaye?

    • Farleys
    • British Airways
    • Vauxhall Astra car
    • Prudential Insurance



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