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Brand Quest      (February 06, 2003)

To get answer, point at the ANSWER icon

I. BUSINESS TALK

Check your knowledge on some phrases and terms common in the business jargon today (4 pts each)

  1. In relation to the increasing trend of lady executives rising up the corporate ladder, what is referred to as 'mommy tax'?



  2. In reference to the legal trade, who is an 'ambulance chaser'?



  3. Popular in the '80s in the US, what were the high-yield speculative stocks, especially one issued to finance an intended takeover, called?



  4. When you receive 'dunning letters' what kind of letters would you be getting?



  5. What do the following acronyms stand for : (i) RFP (ii) ASAP (iii) FYI ?



II. BRAND MATCH

Some of the most famous products and service brands of the world are not prominent in India since they have not been launched officially in India. Match some of these brands and the product categories they belong to (1 pt each) 

    1. Zanussi          a. Margarine
2. McVities         b. Beer
3. Brahma           c. Hotels
4. Rama             d. Home Appliances
5. Shangri-La       e. Biscuits



III. COPY TEST

Following are words picked out of the body copy of a print ad, voice-over of a TV commercial, or simply, a baseline for the brand. Can you identify the brand advertised? (3 pts each)
  1. "Monday, 11.32 AM. Now the only thing you need to iron out between client meetings are the differences. "The Official colours of passion this World Cup. Because with Team _____, its India First"



  2. "Yahaan petrol ke saath vishwas bhi milta hai'



  3. " Yeh to achchi baat hai, lekin itne bhi achchi nahi hai"



  4. "Mere Pitaji ... hamesha bada sochte the. Ek aisa hindustani jinhone waqt se aage nikalne ka saahas kiya."



IV. TAKE YOUR PICK

Select the right answer (2 pts each)
  1. Which brand has launched an innovative I Cheer for India campaign in connection with the forthcoming World Cup tournament in South Africa ?

    • Citibank
    • Pepsi
    • HSBC
    • LG



  2. An Indian-born American corporate executive Arun Sarin became the CEO of a worldwide, organisation recently. Name the company.

    • Vodafone
    • Nokia
    • United Airlines
    • Accenture



  3. Who or what is the "Lada" ?

    • The top selling car brand in Russia
    • Equivalent of the Italian mafia in Russia
    • Proposed new name for the Euro
    • Organisation protesting against proliferation of global brands



  4. Which famous international ice cream brand of Swiss origin was taken over by Nestle recently?

    • Blue Bunny
    • Movenpick
    • Baskin Robbins
    • Haagen Dazs



  5. It was a high-profile lawsuit against McDonalds, unsuccessful finally,ad which would have had far-reaching implications if the company had lost. What was the complainant claiming damages for?

    • The quality of coffee served
    • That its food causes obesity
    • Unfair treatment of women employees
    • Use of animal fat-based oils for its 'vegetarian' burgers



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