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Brand Quest      (January 30, 2003)

To get answer, point at the ANSWER icon

I. BRAND IN THE PLOT

Check your knowledge on some famous product placements which are made news in the world of marketing! (4 pts each)

  1. Which Indian brand entered the Campaign magazine's list of top product placements for the year 2002 with its reported product placement in the movie Kaante?



  2. Which organisation was in the core theme of the movie Castaway in which Tom Hanks, the company's executive, is stranded in a remote island for a few years after the company aircraft crashes into a deserted island?



  3. What brand of sunglasses gained fame after its product placement in the Hollywood movie Men in Black?



  4. The candy company M & M was approached for a product placement opportunity in the 1980s for a particular scene, which subsequently became very famous, in the Steven Spielberg movie ET. Which brand picked the opportunity which was not taken up by M & M?



  5. Which Internet service provider is in the centerstage of the movie You've got mail in which the two lead characters fall in love through the exchanges of e-mails?



II. BRAND MATCH

Some of the most famous products and service brands of the world are not prominent in India since they have not been launched officially in India . Match some of these brands and the product categories they belong to. (1 pt each) 

    1.  Kingfisher                          a.   Interactive agency
2.  Razorfish                           b.   Rating agency
3.  Lucky                               c.   Soft Drink
4.  Standard & Poor                     d.   Magazine
5.  Snapple                             e.   Retail



III. COPY TEST

Following are words picked out of the body copy of a print ad, voice-over of a TV commercial, or simply, a baseline for the brand. Can you identify the brand advertised? (3 pts each)
  1. 'A battery that lasts so long, even its 3-year warranty lasts 6 years.'



  2. 'Everything is possible'



  3. 'Kar lo duniya mutthi mein'



  4. 'Sirf yaadein taaza rakhe, daag nahin. Advanced ______.'



  5. 'Not just any bat. Not just any milk' (words from Rahul Dravid in the TV ad)



IV. TAKE YOUR PICK

Select the right answer (2 pts each)
  1. Under what brandname has Maruti launched retail showrooms which provide convenience and facitlities for the purchase and sale of second-hand vehicles (called pre-owned vehicles)?

    • Real Value
    • True Value
    • Second Style
    • Re-Own



  2. Which famous author is the principal author of the latest business bestseller The Fall of Advertising & Rise of PR?

    • Jack Trout
    • Sergio Zyman
    • Al Ries
    • John Paul Jones



  3. In the world of business, what is Opera?

    • Association of Sports marketing professionals
    • Brand of internet browser
    • Name of Michael Jackson's music company
    • Brandname for the new Intel chip



  4. What brand of vodka has gained additional popularity as the brand endorsed by James Bond in the latest Bond movie Die Another Day?

    • Absolut
    • Smirnoff
    • Stolichnaya
    • Finlandia



  5. Which current TV ad features Shane Warne, Carl Hooper, Jonty Rhodes and Nasser Hussain?

    • LG
    • Royal Stag
    • Pepsi
    • Samsung



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