THE HINDU BUSINESS LINE
Financial Daily
from THE HINDU group of publications
Brand Quest | Business Line | The Hindu |

Brand Quest      (January 23, 2003)

To get answer, point at the ANSWER icon

I. THE CHOICE OF A NEW GENERATION

Check your knowledge on advertising of Pepsi over the years - one of the world's best known brands!

  1. Pepsi's launch TV commercial in India featured Remo Fernandes and Juhi Chawla. Which black singer appeared in the original US TV commercial featuring the similar baseline "You Got the Right One, Baby Uh-Huh"?



  2. Rated the best TV commercial in 1985 - and one of the world's best ever TV commercials - this ad, set many years in the future, had an archaeology class on a digging expedition. They uncover an oddly shaped bottle - and sit around to figure out w hat that bottle could possibly be. What was the bottle in question - which the archaeology class of the future is unable to decipher?



  3. Which two models, both of whom gained fame subsequently in Bollywood, appeared in the famous 1990s Pepsi TV commercial featuring Aamir Khan, in a remake of a similar US TVC featuring Michael Fox?



  4. Which famous pop star's hair was partly burnt during the shooting of a famous TV commercial in the 1980s featuring the new line 'Choice of a New Generation'?



  5. Which of the following cricketers does not endorse Pepsi: Sachin Tendulkar, Virender Sehwag, Shane Warne, Yuvraj , Carl Hooper?



II. BRAND MATCH

Some of the most famous products and service brands of the world are not prominent in India since they have not been launched officially in India . Match some of these brands and the product categories they belong to : 

    1.  Edward Jones                        a.  Diabetes drug
2.  Amp                                 b.  Premium car
3.  Lantus                              c.  Telecom
4.  Qwest                               d.  Stockbroker
5.  Maybach                             e.  Energy drink



III. COPT TEST

Following are words picked out of the body copy of a print ad, voice-over of a TV commercial, or simply, a baseline for the brand. Can you identify the brand advertised?
  1. 'A bike is a lot like a bat. It's got to have balance.'



  2. 'Enriched with style. Driven by intelligence. Introducing the all-new _____'



  3. "Maine desh ka namak khaya hai!"



  4. 'Researching Nature. Enriching Life. Since 1930'



  5. 'Argues sharply in the courtroom. Composes new-age jazz. Drives a ____. What makes you interesting?'



IV. TAKE YOUR PICK

Select the right answer (2 pts each)
  1. In the current trend of management consultants changing their name, which company has adopted its new name 'Bearing Point' ?

    • Mercer Consulting
    • Arthur D Little
    • IBM Consulting
    • KPMG Consulting



  2. What popular brand of citrus soft drink owned by Pepsi has been test launched by the company in Kerala?

    • Pepsi Max
    • Gatorade
    • Mountain Dew
    • Citrola



  3. In terms of worldwide advertising expenditure, which of the following categories rank No. 1 in terms of spends?

    • Foods
    • Personal care
    • Automobiles
    • Telecommunications



  4. What, in the world of computers, is 'Centrino'?.

    • It is the PDA brand of Microsoft
    • It is the latest microprocessor chip from Intel
    • Sub-brand of Toshiba laptop
    • Dell's videogame brand



  5. Under what brand name has the Tata Teleservices launched its basic telephony services across the country?

    • TataFone
    • Tata Indicom
    • IndiaOne
    • IndiaMobile



Brand Quest | Business Line | The Hindu |
Copyright © 2003 Business Line.

Republication or redissemination of the contents of this screen are expressly prohibited without the written consent of Business Line.