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Brand Quest      (November 21, 2002)

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I. BRAND LOGOS

Check your knowledge on some of the world's best known brand logos. (4 pts each)

  1. In relation to brand logos, who or what is Tux ?



  2. A recent advertising campaign strongly associates the colour 'brown' with the brand with the catchline 'What can brown do for you ?' . Name the brand.



  3. Which telecom brand is known by its logo of the a circle with thick blue lines across - and image which it has used prominently in all its advertising as the main theme ?



  4. Which famous credit card brand carries the visual representation of the great warrior Alexander in their credit cards ?



  5. Which famous brand (and its outlets) are characterised by the prominent presence of its brand icon Col. Sanders, its famous founder ?



II. BRAND MATCH

Some of the most famous products and service brands of the world are not prominent in India since they have not been launched officially in India . Match some of these brands and the product categories they belong to. (1 pt each) 

    1. UBS                                  a.  Retail
2. Asda                                 b.  Fast food
3. Wendy's                              c.  Pharmaceutical
4. Corus                                d.  Financial services
5. Novo Nordisk                         e.  Steel



III. COPY TEST

Following are words picked out of the body copy of a Print ad, voice-over of a TVC, or simply, a baseline for the brand. Identify the brand. (3 pts each)
  1. ' Kissi bhi TV se zyada sound. Naya ____ Soundmaster.'



  2. 'The biggest breakthrough in fabric technology. Since the invention of beer.'



  3. 'There are some things in life that money can't buy. For everything else, there's _____'



  4. 'You never actually own a ______ . You merely look after it for the next generation'



  5. 'Cricket and tea aren't the only things we're world-class at.'



IV. TAKE YOUR PICK

Select the right answer. (2 pts each)
  1. Which famous former CEO has recently authored the book 'Who says elephants can't dance?' - a current business best-seller ?

    • Jack Welch
    • Lou Gerstner
    • Larry Bossidy
    • Scott McNealy



  2. What brand of cigarette owned by Brown & Williamson is considered the first brand of cigarettes to be manufactured ?

    • Pall Mall
    • Lucky Strike
    • Salem
    • Winston



  3. Fanta, the famous orange drink owned by Coca Cola is set to be promoted by a celebrity for the first time in its history, interestingly by a former Pepsi endorser. Name the celebrity

    • Rani Mukherjee
    • Aiswarya Rai
    • Saurav Ganguly
    • Kajol



  4. Which company is the title sponsor for the current one-day international cricket cup being played between India and West Indies ?.

    • Orange
    • TVS
    • Pepsi
    • Sahara



  5. Virendra Sehwag and Sunil Gavaskar appear together in a recent TV commercial. Name the brand ?

    • Mirinda
    • Pepsi Cola
    • Coca Cola
    • Thums Up



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