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Brand Quest (November 07, 2002)

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I. WOMEN IN CHARGE

Check your knowledge on some famous women executives in the top corporations of the world. (4 pts each)

Marjorie Scardino was recently ranked by Fortune magazine as the world's most poweful businesswomen outside the US. Which organisation does she head?
Name the celebrity head of the entertainment company Harpo Entertainment Group? (the name of the company is the best possible clue!)
Name the Indian-born corporate executive who is currently the President & CFO of PepsiCo - and is also ranked as one of the most powerful businesswoman in the world?
Who has replaced Manu Chabbria as the head of the $ 2 billion Jumbo Group following his death ?
Of the following famous US companies which of them is not headed by a woman executive: Hewlett Packard, Avon, Xerox, Ogilvy & Mather, General Motors ?

II. BRAND MATCH

Some of the most famous brands of the world are not prominent in India since they have not been launched officially in India. Match some of these brands and the product categories they belong to.(1 pts each)

1.  Chubb                               a.  Media
2.  TCL                                 b.  Insurance
3.  BUPA                                c.  Retail
4.  Vivendi                             d.  Healthcare
5.  Safeway                             e.  Consumer Electronics

III. COPY TEST

Following are words picked out of the body copy of a print ad, voice-over of a TVC or simply a baseline for the brand. Identify the brand. (3 pts each)

'Recognised the world over. Another reason for you to feel special'
'Aap ne phoda kya ........nariyal ?'
'Issi tarah aam engine oil nuksan hone ke bad hi kam karte hain. Nahi?'
'Arre mein kehra ha hoon Kapil mein dum hai, aur aap _____ ki baat hi karte jaa rahe hain'
'je lalchayee, raha na jaayee'

IV. TAKE YOUR PICK

Select the right answer (2 pts each)

With which Japanese company would you associate the famous intercative games The Legend of Zelda and Pokemon ?
- Matsushita
- Nintendo
- Sega
- Sony
Which leading Bollywood actor has replaced Salman Khan in the ads for Thums Up?
- Vivek Oberoi
- Sunil Shetty
- Akshay Kumar
- Fardeen Khan
For which liquor brand do the following cricketers appear prominently in their print advertising currently : Glenn McGrath, Harbhajan Singh, Jonty Rhodes, Stephen Fleming, Wasim Akhram ?
- McDowell's No.1
- Royal Stag
- Bagpiper
- Kingfisher
Which famous paint company has a sub-brand of paints under the unrelated strange name 'Bison' ?.
- Nerolac Paints
- Asian Paints
- Berger Paints
- Jenson & Nicholson
The name of which famous brand literally means 'blue dot' ?
- Nilkamal
- Sansui
- BlowPlast
- Blaupunkt

Brand Quest | Business Line | The Hindu |