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Brand Quest      (September 19, 2002)

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I. POTPOURRI

A mixed bag of questions this week. (4 pts each)

  1. Boris Becker appears in the advertisements for an Indian brand. Name the brand.



  2. Which country has the highest rate of personal income tax, as high as 64 per cent, with the basic rate starting at 44 per cent?



  3. Sahara India has decided to change its branding on the apparel of the Indian cricket team following the new ICC ruling on sponsorships. What will replace the Sahara logo on the team's apparel?



  4. Which is the world's largest hotel in terms of the number of rooms (which exceeed 5000)?



  5. Tsingtao is the largest selling brand of beer in which country?



II. BRAND MATCH

Some of the most famous brands in the world are not prominent in India as they have not been officially launched here. Match these brands to product categories they belong to. (1 pt each) 

    1. Schwinn                              a. Cars
2. Hamlet                               b. Liqueur
3. Saturn                               c. Chocolate
4. Kahlua                               d. Bicycles
5. Mars                                 e. Cigars



III. COPY TEST

Following are words picked out of the body copy of a print ad, voice-over of a TVC or simply a baseline. Identify the brand. (3 pts each)
  1. 'Retire from work. Not life'



  2. 'Khao light, jiyo light'



  3. 'Never underestimate the importance of local knowledge'



  4. 'The story of dirty clothes, now with a happy ending'



  5. 'Patented 2.3 litre VTEC engine. Thirteen years of zero engine failure. America's largest selling model'



IV. TAKE YOUR PICK

Select the right answer. (2 pts each)
  1. Which country plays host to the largest number of tourists every year, a figure even larger than its own population?

    • The UK
    • France
    • The US
    • Singapore



  2. The following brands - Cacharel, Giorgio Armani, Larouche, Helena Rubenstein, Paloma Picasso and Lancome - are all promoted by the same multinational company. Name it.

    • Unilever
    • Procter & Gamble
    • Nestle
    • L'Oreal



  3. Name the world's largest export industry in terms of revenue.

    • Software
    • Computers & computer parts
    • Tourism
    • Apparel



  4. The US has the largest number of airports for any country. Which country has the second largest number of airports?

    • Brazil
    • China
    • Russia
    • Australia



  5. Which corporate personality's autobiography is titled, Body and Soul: Profits with Principles?

    • JRD Tata
    • Anita Roddick
    • Richard Branson
    • Walt Disney



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