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Brand Quest      (June 06, 2002)

To get answer, point at the ANSWER icon

I. NAMES

Check your knowledge of some famous brand names. (4 pts each)

  1. What irreverent brand of T-shirts, with its origins in the UK, derives its brandname from a rearrangement of the letters of a 'four letter word'?



  2. What brand of pressure cookers is almost generic to the category in the UK, the brand's country of origin? (It is also famous as the company David Ogilvy worked for in the UK before moving into the ad business in the US)



  3. What word, commonly used for unsolicited mail, was originally the brandname of luncheon meat?



  4. What Japanese sports brand is famous for its equipment used in badminton, tennis and golf?



  5. One of the oldest German industrial establishments, it made the first pencils as early as 1761. Name this famous stationery brand.



II. BRAND MATCH

What is the degree of association between brands and their parent brand or company? Some have a distinct link with the overall corporate or brand appeal, some don't. Match the following personal care brands with their parent brands/company. (1 pt each) 

    1. Camay                         a. Hindustan Lever
2. Pears                         b. Procter & Gamble
3. Dettol                        c. Marico
4. Halo                          d. Reckitt Benckiser
5. Mediker                       e. Colgate Palmolive



III. COPY TEST

Following are words picked out of the body copy of a print ad, voice-over of a TVC or simply a baseline. Identify the brand. (3 pts each)
  1. 'Amazing how much warmth the world's most powerful air-conditioner generates'



  2. 'Voice. Video and Data. If a human being fails to carry even one, society calls him handicapped. What does it call your network?



  3. '20 years ago we invented personal computing. Now, we are reinventing it.



  4. 'They may not make it to the 2006 World Cup. But ____'s 5-year warranty will ensure you do'



  5. 'Talk in colour. Presenting the world's first TFT-LCD colour phone'



IV. TAKE YOUR PICK

Select the right answer. (2 pts each)
  1. Which company was involved in the world's worst oil spill that happened in 1989 in Alaska - creating major ecological damage?

    • Shell
    • Exxon
    • British Petroleum
    • Aramco



  2. Under what brandname has Hutchison Telecom launched its new cellular phone service?

    • Hutch
    • Idea
    • Orange
    • Max



  3. What Indian brand has been endorsed by international cricketers in the past, including Viv Richards and Allan Border?

    • Cinthol
    • Vimal suitings
    • BPL TV
    • Zodiac



  4. Which brand is title sponsor for the 'man of the match' awards in the FIFA World Cup football tournament in Korea /Japan?

    • MasterCard
    • Singapore Telecom
    • JVC
    • Budweiser



  5. Why is the American pop singer Anastacia popular in the sports business news?

    • She recently won the world's richest horse race
    • She recently took majority ownership of the LA Lakers basketball team
    • She has sung the official song of World Cup Soccer
    • She has married the French soccer star Zinedane Zidane



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