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Brand Quest      (May 02, 2002)

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I. POTPOURRI

A mixed bag of questions this week. (4 pts each)

  1. Which leading Indian company is embroiled in a controversy over allegations that its indirect investors have underworld links?



  2. In the context of US brands and marketing, who or what is Dasani?



  3. Which fruit drink brand, owned by Godrej Industries, is in the midst of a controversy following its comparative advertising campaign against Frooti?



  4. Which company, according to its recent ad campaign, has become the 'World's No. 1 two-wheeler company'?



  5. What is common to Adidias, Samsung, Hyundai and Gillette?



II. MATCH PLAY

International brands, despite their global presence, often retain the uniqueness of their country of origin. Identify the country of origin of these famous international brands. (1 pt each) 

    1. Swatch                       a. Hong Kong
2. Nissan                       b. The US
3. Polaroid                     c. Japan
4. The Body Shop                d. Switzerland
5. Giordano                     e. The UK



III. COPY TEST

Following are words picked out of the body copy of a print ad, voice-over of a TVC or simply a baseline. Identify the brand. (3 pts each)
  1. 'The only feature that doesn't meet MNC standards is its price. Presenting ____ One Up Premium PC'



  2. 'Dhoom machade, rang jamaade'



  3. 'Sadly, women still face discrimination at the workplace. For instance, only the best dressed ones get all the attention'



  4. 'All you have to do to ensure that your thirst for life keeps up, is take care of another basic thirst. For water.'



  5. 'Emotionally yours'



IV. TAKE YOUR PICK

Select the right answer. (2 pts each)
  1. What famous brand in the transportation sector is currently owned by Deutsche Post?

    • Lufthansa
    • TNT
    • DHL
    • KLM



  2. In recognition of what aspect of business is the Malcolm Baldridge Award presented?

    • Quality
    • Advertising excellence
    • HR practices
    • Business ethics



  3. Kirchmedia, the German media company, recently announced bankruptcy. What was the additional significance to this event?

    • Was the world's largest bankruptcy application ever filed
    • It had a controlling stake in Formula 1 racing
    • It had the worldwide broadcast rights for the World Cup Football
    • Owned by Rupert Murdoch



  4. Under what brandname has The Times of India group recently launched its FM radio station?

    • Radio Masala
    • Radio Mirchi
    • Times FM
    • Radio Club



  5. Which television channel has bagged the exclsuive broadcast rights for the World Cup Football 2002?

    • Ten Sports
    • Set Max
    • ESPN
    • DD Sports



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