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Brand Quest      (April 11, 2002)

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I. INVENT

Check your knowledge on some inventions that have revolutionised business. (4 pts each)

  1. Who invented the world's first air-conditioner?



  2. Vladimir Zworykin, inventor of the iconoscope is called the father of a modern day entertainment device. Name it.



  3. What invention is generally credited to Igor Sikorsky?



  4. In the late 1860s, there was a shortage of ivory - commonly used for making billiard balls. The search for a substitute led to the growth of a moden industry. What was it ?



  5. With what moden day industry would you associate the French pioneer Louis Daguerre?



II. MATCH PLAY

Many international brands are synonymous with the category they are present in, but are not popular in India since they have not officially been launched here. Match the following pioneering brands with the product categories they represent. (1 p t each) 

    1. Altoids                      a. Cars
2. Gatorade                     b. Breath freshener
3. Holden                       c. Razors
4. Maxwell House                        d. Energy Drink
5. Schick                       e. Coffee



III. COPY TEST

Following are words picked out of the body copy of a print ad, voice-over of a TVC or simply a baseline. Identify the brand. (3 pts each)
  1. 'Harsha's watch shows you how mild he isn't'



  2. 'Dil ki patang hai, sapnon ki dor hai. Aasman bhi kam hai...'



  3. 'Relish a Gain'



  4. 'Pehle meethi hoti thi, ab neemboo dalke khatti kardi phir masala daalenge namak daalenge'



  5. 'The world's local bank'



IV. TAKE YOUR PICK

Select the right answer. (2 pts each)
  1. Which Dutch bank is planning a foray into credit cards in India through the launch of a MasterCard in June?

    • ING Bank
    • Rabobank
    • ABN Amro
    • BNP



  2. In the TV commercial for which brand, currenlty on air in India, would you encounter the famous Formula 1 champion Michael Schumacher?

    • Shell
    • Fiat Palio
    • Honda Accord
    • Benetton



  3. For which TV commercial, currently on air, has Asha Bhonsle sung the background vocals?

    • Rasna
    • LG
    • Bajaj Auto
    • Pepsi



  4. Which country accounts for the highest foreign direct investments (inflows) into India?

    • The US
    • Germany
    • The UK
    • Mauritius



  5. How do we know better the Polygraph machine invented by James MacKenzie in the early 20th century?

    • X-Ray
    • ECG
    • Lie detector
    • Computer mouse



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