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Brand Quest      (April 04, 2002)

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I. POTPOURRI

A mixed bag of questions this week. (4 pts each)

  1. Which famous CEO, currently applauded for turning around the fortunes of a famous computer company, reportedly takes home a salary of $1 per year?



  2. What's common to Code Red, Melissa and Anna Kournikova?



  3. What was unique about the purchase of a Gulfstream V business jet by American Internet tycoon Mark Cuban in 1999 for $40 million?



  4. Dave Thomas has appeared in 652 TV commercials since April 1989. The unique aspect is that he was the founder of the company - a famous brand of fast food restaurants. Name the brand.



  5. Name the world's largest television network that is beamed to over 210 countries?



II. MATCH PLAY

Many international brands are synonymous with the category they are present in, but are not popular in India since they have not officially been launched here. Match the following pioneering brands with the product categories they represent. (1 p t each) 

    1. Egg                           a. Tractors
2. Safeway                       b. Beer
3. Corona                        c. Watch
4. Bulova                        d. Retail
5. New Holland                   e. Financial services



III. COPY TEST

Following are words picked out of the body copy of a print ad, voice-over of a TVC or simply a baseline. Identify the brand. (3 pts each)
  1. 'Winner of five 'Airline of the Year' awards presents Return to Casablanca'



  2. 'What makes ___ such an efficient airconditioner. Well, let's begin by staying silent'



  3. 'Designed for the highway. And the fact that it usually leads to a city'



  4. 'Because what I breathe is what we breathe'



  5. 'You'll never go to a petrol pump again. _____ is here'



IV. TAKE YOUR PICK

Select the right answer. (2 pts each)
  1. In a major coup, which TV channel has bagged the exclusive cable & satellite TV rights for live telecast in India of the 2003 Cricket World Cup?

    • ESPN
    • Channel Nine
    • Ten Sports
    • Sony



  2. The Indian Government has recently approved the cultivation of genetically modified cotton called 'BT Cotton'. Which multinational company is the major beneficiary of this decision?

    • Novartis
    • Monsanto
    • Bayer
    • Cargill



  3. Which Indian business group holds the maximum stake in the mobile cellular service provider Spice?

    • Aditya Birla group
    • RPG group
    • Essar group
    • BK Modi group



  4. Which businessman was recently elected to the Rajya Sabha from Karnataka?

    • Vijay Mallya
    • NR Narayana Murthy
    • TPG Nambiar
    • Azim Premji



  5. Name the Greek Goddess of Victory - better known to us as a famous brand name?

    • Puma
    • Sony
    • Nike
    • Pepsi



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