THE HINDU BUSINESS LINE
Financial Daily
from THE HINDU group of publications
Brand Quest | Business Line | The Hindu |

Brand Quest      (March 21, 2002)

To get answer, point at the ANSWER icon

I. JAPAN CALLING

Check your knowledge on some famous Japanese brands. (4 pts each)

  1. Which famous company started as Asahi Optical in 1919 - before adopting its current name in 1957? (This famous brand is based on the new technology it introduced that year.)



  2. What is the origin of the famous brand Epson?



  3. What brand name was given , in 1924, by the Mayor of Tokyo when he released the first watch produced by Shokosha Watch Company?



  4. Which famous Japanese brand does Aishwarya Rai endorse (for its ads in India)?



  5. In the world of Japanese business, who or what is 'Jetro' ?



II. MATCH PLAY

Many international brands are synonymous with the category they are present in, but are not popular in India since they have not officially been launched here. Match the following pioneering brands with the product categories they represent. (1 p t each) 

    1.  Louis Vuitton               a. Mobilephone service
2.  Brahma                      b. Boots
3.  Dr Martens          c. Cars
4.  Sprint                      d.  Beer
5.  Saab                        e.  Luggage



III. COPY TEST

Following are words picked out of the body copy of a print ad, voice-over of a TVC or simply a baseline. Identify the brand. (3 pts each)
  1. 'Six numbers and a little luck can turn ten rupees into crores. Are you game?'



  2. 'Mom said, "Always boil the water". Moms are seldom wrong'



  3. 'Two reasons to get Life Insurance. 1. You're young 2. You're healthy'



  4. 'Sometimes even we can't tell where the hotel ends and Kerala begins'



  5. 'Real leather crafted the forgotten way'



IV. TAKE YOUR PICK

Select the right answer. (2 pts each)
  1. What is common to the following companies: FedEx, Delta Airlines, Merck?

    • All had offices affected in the WTC attacks
    • All have fired Andersen as their auditors
    • Have more than 10 % Indian executives
    • Have applied for setting up 100 % operations in India recently



  2. What sport is the foundation for the wealth of Bernard Charles Ecclestone, one of the world's richest billionaires as per *Forbes' latest rankings?

    • Basketball
    • Formula One racing
    • American Football
    • Ice Hockey



  3. Who has authored the latest business best-seller *Big Brands, Big Trouble?

    • Al Ries
    • Patricia Seybold
    • Jack Trout
    • David Aaker



  4. Which company owns the famous cigarette brands Charminar and Charms?

    • ITC
    • VST Industries
    • Golden Tobacco
    • Godfrey Philips India



  5. Theo and Karl Albrecht were recently ranked among the world's top five billionaires. What is the source of their money ?

    • Retail
    • Investment
    • Software
    • Running the US Lottery



Brand Quest | Business Line | The Hindu |
Copyright © 2002 Business Line.

Republication or redissemination of the contents of this screen are expressly prohibited without the written consent of Business Line.