THE HINDU BUSINESS LINE
Financial Daily
from THE HINDU group of publications
Brand Quest | Business Line | The Hindu |

Brand Quest      (February 28, 2002)

To get answer, point at the ANSWER icon

I. THE LOGO IN QUESTION

Check your knowledge on some of the worlds famous logos :

  1. Which company derives its logo from decorative oriental sea shells ?



  2. What famous cigarette derives its name as well as its famous icon from an animal known for its existence in the deserts ?



  3. What animal would find in the tailwing of the Qantas aircrafts ?



  4. What animal appears in the monogram of Peugeot cars and has been registered as the trademark of the company ?



  5. Citibank has recently changed its logo in India - adopting its international logo after its merger with the Travelers Group. What is the logo difference ?



II. MATCH PLAY

There are many international brands synonymous with their category - but not popular in India since they have not been officially launched here. Match the following famous pioneering brands with the product categories : 

    1.  Schwinn                     a.    Pianos
2.  Stetson                     b.   Cigars
3.  Steinway                    c.   Guitar
4.  Gibson                      d.   Bicycles
5.  Montecristo                 e.   Hats



III. COPY TEST

Following are words picked out of the body copy of a Print ad, Voice-over of a TV Commercial, or simply, a baseline for the brand . Can you identify the brand advertised.
  1. On a ______ , the longest distance between two points is a smile



  2. In my new sport, you make your own rules. in my new sport, youre the only team member. in my new sport, you choose the playground. Are you GAME ?



  3. "Home manager hoon, tabhi to maine chuna ______. Yeh anya refined tel ke mukaable khaane mein soka jaaye kum aur kadhai mein rahe zyaada."



  4. Kabhi bhi Kaise bhi its all about loving your stomach



  5. Who says you cant be MD at 36 ? Change the rules. Move up to _____



IV. TAKE YOUR PICK

Select the right answer. (2 pts each)
  1. One of worlds most recognised brands, this brand was featured in a famous Andy Warhol painting ?

    • Kelloggs
    • Campbell soup
    • Fanta
    • Nescafe



  2. Which company has been ranked Indias Best Employer by a recent survey by global consultants Hewitt Associates ?

    • Procter & Gamble
    • Hindustan Lever
    • Infosys
    • Citibank



  3. What famous MNC is famous for its 15 percent rule which allows employees to spend upto 15 % of their time working on projects of personal interest ?

    • General Electric
    • Microsoft
    • 3M
    • Cisco



  4. Which two-wheeler company has recently signed up the star cricketer Sachin Tendulkar for endorsement of its vehicles ?

    • BSA
    • TVS
    • Hero Honda
    • Bajaj Auto



  5. How does the crystal brand Swarovski get its name ?

    • From its founder Daniel Swarovski
    • From the Austrian word for Swan
    • From the Russian town where it originated
    • Just a coined word with no meaning !



Brand Quest | Business Line | The Hindu |
Copyright © 2002 Business Line.

Republication or redissemination of the contents of this screen are expressly prohibited without the written consent of Business Line.