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Brand Quest      (January 10, 2002)

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I. BASELINES

Check your knowledge of some famous international advertising slogans. (4 pts each)

  1. Which brand was promoted with the famous slogan `Put a Tiger in your Tank'? The slogan was first used in 1964.



  2. A famous brand slogan in Australia is: `Australians wouldn't give a XXXX for anything else'. What is the full name of the brand, popularly identified with four Xs, and what is the product category



  3. A common case study in advertising, this brand of common salt used the slogan, `When it pours, it rains'. Name the brand.



  4. With which brand would you identify the famous advertising slogan `Think Different'?



  5. Fill-in the brand name in the advertising slogan, `The future's bright. The future is ____'.



II. MATCH PLAY

The country of origin plays a big role in driving a brand's personality and the culture of an organisation. Check out these famous international brands and match them with their country of origin. (1 pt each) 

    1. Fosters                      a. Italy
2. Benetton                     b. USA
3. Evian                        c. Switzerland
4. Compaq                       d. France
5. Nescafe                      e. Australia



III. COPY TEST

Following are words picked out of the body copy of a print ad, voice-over of a TVC or simply a baseline. Identify the brand. (3 pts each)
  1. `Amrit hai, buddhi aur shakti ke liye...'



  2. `The best that you can be'



  3. `What colour is your personality? ..... Be inspired'



  4. `There are people who use ____ electric's power and control equipment. Others use anti-wrinkle cream'



  5. `A housing loan your family will never have to pay back'



IV. TAKE YOUR PICK

Select the right answer. (2 pts each)
  1. What is common to the following brands: Wheel, Ganga soap and Himani Navratan oil?

    • All are brands owned by HLL
    • All are brands endorsed by Govinda
    • All have product claims related to the river Ganges
    • All are celebrating their Golden Jubilee this year



  2. Which Indian city was recently ranked the `Best City for Business' in India in a survey by Business Today-Gallup? And which city was ranked second?

    • Mumbai, Chennai
    • Bangalore, Chennai
    • Hyderabad, Bangalore
    • Mumbai, Delhi



  3. What is the brand name of the range of shoes and apparel for children under the age of five, that Reebok plans to introduce shortly?

    • Weebok
    • Kids
    • Kidsport
    • Tyke



  4. Which multinational packaged foods company has an equity stake in Britannia?

    • McVities
    • Nestle
    • Danone
    • Heinz



  5. Long-distance telephone (STD) rates are to be slashed shortly. Which private company started the trend by announcing a reduction in the rates of long-distance calls made from mobile phone to mobile phone?

    • Bharti
    • BPL
    • Tata Teleservices
    • MTNL Dolphin



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