THE HINDU BUSINESS LINE
Financial Daily
from THE HINDU group of publications
Brand Quest | Business Line | The Hindu |

Brand Quest      (November 29, 2001)

To get answer, point at the ANSWER icon

I. SHE 'S THE BOSS

Check your knowledge on some of the most powerful women in business. (4 pts each)

  1. She owns the media company Harpo Entertainment and her TV shows run in over 100 countries. Name her.



  2. Which woman chief executive was ranked No.1 for the second year in a row in Fortune's `50 Most Powerful Women in US Business'?



  3. Marjorie Scardino was recently ranked amongst the world's most powerful women. She heads a publishing group which owns The Financial Times and The Economist magazine among other things. Name the media group.



  4. What's common to the following leading companies: eBay, Hewlett Packard, Xerox, Ogilvy & Mather, MTV?



  5. Andrea Jung is generally credited to have turned around this company, during her seven-year tenure with it. Name the company .



II. MATCH PLAY

The country of origin often plays a big role in driving the brand personality and culture of an organisation. Check out these famous international brands and match them with their country of origin. (1 pt each) 

    1. Nokia                        a. Austria
2. Swarovski                    b. Sweden
3. Carlsberg beer               c. Switzerland
4. Swatch                       d. Denmark
5. Volvo                        e. Finland



III. COPY TEST

Following are words picked out of the body copy of a print ad, voice-over of a TVC or simply a baseline. Identify the brand. (3 pts each)
  1. `Chupaati kyon ho? Dikhao, dikhao ...'



  2. `For the pleasure of making love'



  3. `So, what's your new boss like?'



  4. `It's all about loving your parents'



  5. `India's best-informed news weekly'



IV. TAKE YOUR PICK

Select the right answer. (2 pts each)
  1. Which famous brand of Scotch whisky derives its name from the name of a bird?

    • Famous Grouse
    • Black Dog
    • Royal Stag
    • Glenlivet



  2. Which famous personality has become the new endorser for Britannia's Tiger brand of biscuits?

    • Saurav Ganguly
    • Sachin Tendulkar
    • Aamir Khan
    • Rahul Dravid



  3. In the battle for product advantages, which brand of cooking oil claims to be `low absorb' resulting in cooked items absorbing lesser oil?

    • Sweekar
    • Postman
    • Saffola
    • Dalda Activ



  4. Which smaller rival has been prominent in the news for its planned takeover of the energy major Enron Corporation?

    • General Electric
    • Vivendi
    • Rockwell
    • Dynegy



  5. What percentage of the world's top companies as ranked in the Fortune 500 are headed by women?

    • 7 per cent
    • 22 per cent
    • 0.4 per cent
    • 1.2 per cent



Brand Quest | Business Line | The Hindu |
Copyrights © 2001 Business Line.

Republication or redissemination of the contents of this screen are expressly prohibited without the written consent of Business Line.