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Brand Quest      (November 08, 2001)

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I. Pot Pourri

A mixed bag of questions this week. (4 pts each)

  1. Which company's famously advertised vision statement is `The Network is the Computer'?



  2. In which famous series of ads would you encounter the model Ava Mukherjee?



  3. In advertising layouts (or any written text, for that matter), what is `kerning'?



  4. `Mr Watson, come here, I want you' are famous words in the history of technology, spoken on March 10, 1876. Who spoke these words, and what was their significance?



  5. Lotus, Tivoli and WebSphere are software brands of which famous computer company?



II. Brand Match

Check out the following Diwali promos and match them with the consumer durable brands that have launched them. (1 pt each) 

    1. `5000 crore achievement bash'               a. Godrej
2. `Phod ke dekho offer'                       b. Kelvinator
3. `Hum do hamare do'                          c. Samsung
4. `Entertainment dhamaka'                     d. LG
5. `Khulja Sim Sim'                            e. BPL



III. COPY TEST

Following are words picked out of the body copy of a print ad, voice-over of a TVC or simply a baseline. Identify the brand. (3 pts each)
  1. `You don't just keep water in your fridge. Then why only reheat in a microwave?'



  2. `The remote control for every _____ system comes with one extra button. To touch your heart'



  3. `Subah se wohi meetings ..chai ....Lunch mein wohi coffee, sandwiches. Phir D'Silva aaye chai peene...'



  4. `Komal chehra pyaar se bole ... bubli bubli bush'



  5. `Rukhna nahin ... thakna nahin ... sona nahin ... khona nahi.... Sehat se jeena hai'



IV. TAKE YOUR PICK

Select the right answer. (2 pts each)
  1. The software company I-flex Solutions was originally a division of which famous financial services company?

    • Citicorp
    • ICICI
    • HSBC
    • ABN Amro Bank



  2. Which former advertising personality has recently been named the Undersecretary of State for `public diplomacy and public affairs' of the US in an exercise to rebrand the US following the September 11 terrorist strikes?

    • Charlotte Beers
    • Jay Chiat
    • Martin Sorrell
    • George Lois



  3. Whiskas, Pedigree and Friskies are famous international brands in what category of products?

    • Irish whisky
    • Home security
    • Snack food
    • Pet food



  4. Which premium international range of luggage was recently launched in India by BlowPlast?

    • Samsonite
    • Strolley
    • American Tourister
    • Delsey



  5. Which company recently announced a mega-consumer sales promotion offer to commemorate the completion of seven decades of establishment in India?

    • ITC
    • Bata
    • Cadbury's
    • Nestle



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