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Brand Quest | Business Line | The Hindu |

Brand Quest      (November 01, 2001)

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I. GREAT BRANDS

Check your knowledge on some famous brands. They have one thing in common, they all start with the same letter. (4 pts each)

  1. Which famous company, now owned by Ford, was started by the pioneer Walter Jacobs who rented out Ford Model T cars in 1918?



  2. This premium retail store has only one major outlet in the world at Knightsbridge in London. The Chairman of this store is Mohammed Al Fayed. Name the store.



  3. This American ice-cream brand started by Reuben Mattus in the '60s, has a Danish brand name. Name the brand.



  4. What products would you identify with these international brands:(a) Hovis (b) Hoover (c) Hanes



  5. Which famous brand owned by Wolverine Worldwide uses a little dog, a soft-eyed beagle, as its symbol?



II. BRAND MATCH

Check out the following phrases related to shirts and match them with the brands which use them. (1 pt each) 

    1. Savannah Stripes             a. Allen Solly
2. Sartorial Shirts             b. Easies
3. Friction free                c. Color Plus
4. Corporate Cocktails          d. Louise Phillipe
5. Supima Cottons               e. Van Heusen



III. COPY TEST

Following are words picked out of the body copy of a print ad, voice-over of a TVC or simply a baseline. Identify the brand. (3 pts each)
  1. Wherever business takes you next



  2. ``Aaj kal bacche kaafi smart ban rahe hain.''



  3. I am a mirror. I reflect. I absorb. I change.I blend into progress. Getting smarter all the time. For me, life refreshes at 7 am. I am my newspaper



  4. 6,582 miles of cobblestone. That's why we make a running shoe with such a comfortable cushioning. Play Italian



  5. '`Bahut accha naachte ho babu. Filmon mein kaam kyon nahin karte?''



IV. TAKE YOUR PICK

Select the right answer (2 pts each)
  1. Which consumer electronics brand has recently joined the bandwagon of brands endorsed by the Bollywood superstar ShahRukh Khan?

    • BPL
    • Onida
    • Daewoo
    • Videocon



  2. Which motivational speaker has been consistently high on the list of best-selling non-fiction books in India with his book You can Win?

    • Deepak Chopra
    • Shiv Khera
    • Arindam Choudhury
    • Spencer Johnson



  3. Who is set to replace Jacques Nasser as the CEO of Ford Motors, which has had an average year of financial performance worldwide?

    • Henry Ford
    • William Clay Ford Jr.
    • Alex Trotman
    • Jack Welch



  4. Which business or media group has a majority stake in the financial daily Business Standard?

    • Reliance
    • Kotak Mahindra
    • Bombay Dyeing
    • Ananda Bazaar Patrika



  5. Which business group recently acquired a majority stake in the entertainment magazine Cine Blitz recently ?

    • Bennett Coleman
    • Kotak Mahindra
    • UB
    • Reliance



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